Marketing and Brand Communication

Cancer Treatment Services Hydrabad; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Cancer Treatment Services Hydrabad in Hyderabad is seeking a dynamic 360 marketing professional to own cross‑functional campaigns spanning brand, digital, PR and on‑ground activations. You will translate objectives into executable marketing initiatives, brief agencies, manage campaigns and drive measurable ROI.

The role requires 5–10 years of experience in marketing/brand, with strong communication skills and a proactive, hands-on attitude.

Qualifications

• 5-10 years of experience in marketing, brand management, integrated marketing or marketing communications.
• Hands-on across Digital + Branding + PR + Communications.
• Excellent written and verbal communication skills.
• Strong understanding of digital marketing, social media and content ecosystems.
• Experience in managing creative, digital, media and PR agencies.
• Ability to develop a brief, challenge creative thinking and drive execution independently.
• Strong project management and stakeholder management skills.
• Commercial awareness with the ability to connect marketing initiatives to business objectives.
• Comfortable in a fast-paced, high-ownership environment.
• Proactive 'can-do' attitude with strong execution capabilities.
• Willingness to travel and work across locations.

Responsibilities

• Develop and execute 360 integrated marketing campaigns across brand, digital, PR, social media, content and offline channels.
• Drive brand strategy, positioning and brand consistency across all consumer and stakeholder touchpoints.
• Plan and execute digital marketing initiatives, including social media, performance marketing, content, SEO/SEM and digital campaigns.
• Lead PR and corporate communications, including media relations, press releases, thought leadership, interviews and media opportunities.
• Develop compelling marketing and communication content for campaigns, social media, websites, internal communications and external stakeholders.
• Work closely with creative, digital, PR and media agencies to ensure timely and high-quality execution.
• Manage campaign planning, budgets, timelines and performance metrics with a strong focus on ROI.
• Conceptualise and execute on-ground activations, events, launches and consumer engagement initiatives.
• Work closely with internal stakeholders and business teams to understand objectives and translate them into effective marketing initiatives.
• Identify emerging digital, social, content and communication trends and bring relevant ideas to the brand.
• Monitor campaign performance and provide actionable insights to improve marketing effectiveness.
• Take ownership of projects end-to-end from ideation and planning to execution and measurement.
• Be willing to travel extensively for campaigns, events, launches and business requirements.

Skills

Digital marketing

Branding

PR

Communications

Campaign management

Job description

Department : Marketing and Brand

Title : Sr. Executive or Assistant Manager

Location: Hyderabad
Experience: 5-10 years

About the Role

We are looking for a dynamic, hands-on 360 marketing professional who can seamlessly work across brand, digital, communications, PR, campaigns and on-ground activations. The ideal candidate is a strong communicator, a strategic thinker and, most importantly, a go-getter who enjoys getting things done. This role requires someone who can move comfortably between developing a marketing strategy, briefing an agency, managing digital campaigns, driving PR, creating communication assets and executing initiatives on the ground.

Key Responsibilities

• Develop and execute 360 integrated marketing campaigns across brand, digital, PR, social media, content and offline channels.
• Drive brand strategy, positioning and brand consistency across all consumer and stakeholder touchpoints.
• Plan and execute digital marketing initiatives, including social media, performance marketing, content, SEO/SEM and digital campaigns.
• Lead PR and corporate communications, including media relations, press releases, thought leadership, interviews and media opportunities.
• Develop compelling marketing and communication content for campaigns, social media, websites, internal communications and external stakeholders.
• Work closely with creative, digital, PR and media agencies to ensure timely and high-quality execution.
• Manage campaign planning, budgets, timelines and performance metrics with a strong focus on ROI.
• Conceptualise and execute on-ground activations, events, launches and consumer engagement initiatives.
• Work closely with internal stakeholders and business teams to understand objectives and translate them into effective marketing initiatives.
• Identify emerging digital, social, content and communication trends and bring relevant ideas to the brand.
• Monitor campaign performance and provide actionable insights to improve marketing effectiveness.
• Take ownership of projects end-to-end from ideation and planning to execution and measurement.
• Be willing to travel extensively for campaigns, events, launches and business requirements.

What We're Looking For

• 5-10 years of experience in marketing, brand management, integrated marketing or marketing communications.
• Strong hands-on experience across Digital + Branding + PR + Communications.
• Excellent written and verbal communication skills.
• Strong understanding of digital marketing, social media and content ecosystems.
• Experience in managing creative, digital, media and PR agencies.
• Ability to develop a brief, challenge creative thinking and drive execution independently.
• Strong project management and stakeholder management skills.
• Commercially aware with the ability to connect marketing initiatives to business objectives.
• Comfortable working in a fast-paced, high-ownership environment.
• A proactive \"can-do\" attitude with strong execution capabilities.
• Willingness to travel and work closely with teams across locations.