Corporate Marketing Specialist

Writer Corporation; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Writer Corporation in Mumbai is seeking a Senior Marketing Manager to define and drive brand and communication strategies while overseeing marketing initiatives across multiple customer segments. The ideal candidate will have 10-15 years of experience in integrated marketing, with a strong focus on brand building and stakeholder management.

The role requires collaboration across business teams and managing marketing budgets for maximum efficiency. Additional qualifications include an MBA in Marketing and certifications in Digital Marketing or PR.

Qualifications

• 10-15 years of experience in Marketing, Brand, Communications and PR.
• Proven experience in integrated marketing across ATL, BTL and digital ecosystems.
• Strong exposure to B2B and B2C business environments (B2B2C preferred).
• Demonstrated success in brand building, PR strategy, and reputation management.
• Experience in managing multi-market or multi-segment campaigns.
• Strong track record of driving growth, engagement and brand metrics.
• Experience in stakeholder management and cross-functional leadership.

Responsibilities

• Define and drive brand and communication strategy across segments.
• Develop integrated marketing frameworks across various channels.
• Lead brand positioning and drive consumer insight‑led decisions.
• Collaborate with teams for campaign execution and digital initiatives.
• Manage agencies for execution excellence.
• Optimize marketing budget for maximum ROI.

Education

MBA in Marketing / Communications / Media Management

Additional certifications in Digital Marketing, Analytics or PR preferred

Job description

Responsibilities

• Define and drive the brand and communication strategy aligned to business goals across multiple customer segments
• Develop integrated marketing frameworks spanning ATL, BTL, digital, PR and content ecosystems
• Architect go-to-market strategies for key offerings across B2B, B2C and B2B2C channels
• Establish thought leadership platforms through PR, industry narratives, and leadership profiling
• Lead brand positioning and messaging architecture, ensuring consistency across all touchpoints
• Drive consumer and market insight‑led decision making, including brand tracking and competitive benchmarking
• Build strategic partnerships with media, influencers, platforms and ecosystem players

Operational (Collaborative role)

• Collaborate with business teams for campaign execution, lead generation and conversion support
• Work closely with digital, content, and creative teams to deliver integrated campaigns
• Partner with sales and product teams to align marketing initiatives with revenue objectives
• Manage agencies (PR, digital, creative, media) for execution excellence and delivery timelines
• Oversee event marketing, activations, and experiential initiatives
• Ensure seamless execution of multi‑channel campaigns (SEO, SEM, Social, Influencer, PR)
• Drive internal communication initiatives to align employees with brand narrative
• Plan and manage the marketing and communications budget aligned to AOP priorities
• Optimize spends across channels to ensure maximum ROI and efficiency
• Track and report campaign performance, brand metrics and ROI indicators
• Drive revenue impact through marketing‑led initiatives and partnerships

People (Direct Ownership)

• Lead and mentor 1 direct reportee, ensuring capability building and performance management
• Nurture a culture of collaboration, creativity, and accountability
• Work across cross‑functional teams to ensure alignment and execution discipline

Qualifications

• MBA in Marketing / Communications / Media Management
• Additional certifications in Digital Marketing, Analytics or PR preferred

Experience

• 10-15 years of experience in Marketing, Brand, Communications and PR
• Proven experience in integrated marketing across ATL, BTL and digital ecosystems
• Strong exposure to B2B and B2C business environments (B2B2C preferred)
• Demonstrated success in brand building, PR strategy, and reputation management
• Experience in managing multi‑market or multi‑segment campaigns
• Strong track record of driving growth, engagement and brand metrics
• Experience in stakeholder management and cross‑functional leadership