Senior Manager - Marketing & Communications

Securitas; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Securitas is seeking a dynamic Marketing & Brand Manager in Gurugram to lead social media, brand building, and online reputation management. The role focuses on crafting compelling narratives and maintaining a strong, consistent brand across channels.

You will design targeted email campaigns, develop content, and support sales materials while tracking performance with analytics to optimize outcomes. The position requires strategic thinking and independent project leadership with strong

Qualifications

• MBA/PGDM in Marketing or related field.
• Expertise in brand strategy and digital marketing.
• Strong storytelling, writing, and presentation skills.
• Experience with email marketing platforms and prospecting tools.
• Ability to lead projects independently and influence stakeholders.

Responsibilities

• Plan and execute social media marketing campaigns across platforms; manage strategy, content creation, and performance.
• Lead end-to-end brand building initiatives with consistent identity across channels.
• Monitor online reputation and address risks/opportunities.
• Design and execute targeted email campaigns to drive engagement and conversions.
• Develop and execute strategic communications with high-quality content creation.
• Support sales with impactful presentations, brochures, and pitch materials.
• Track and report marketing performance to provide optimization insights.

Skills

Brand strategy

Digital marketing

Communications

Creative campaigns

Email marketing

Social media management

Campaign planning

Analytics

Vendor management

Project leadership

Stakeholder influence

Creative ideation

Education

MBA/PGDM in Marketing/Communications/Mass Communications or related field

Tools

Mailchimp

HubSpot

Zoho Campaigns

Lusha

LinkedIn Sales Navigator

Job description

Key Responsibilities:

• Social Media & Digital Presence: Plan and execute social media marketing campaigns. Oversee strategy, content creation, and performance across social media platforms; ensure impactful storytelling and community engagement.


• Brand Management: Lead end-to-end brand building initiatives, ensuring consistent brand identity and positioning across all channels.


• Online Reputation Management: Monitor, analyze, and manage online brand reputation, proactively addressing risks and opportunities.


• Email Marketing: Design and execute targeted email campaigns to drive engagement and conversions.


• Strategic Communications & Content Creation: Develop and execute impactful communication strategies with a strong emphasis on high-quality content creation.


• Sales Communication Materials: Support the sales and operations team with impactful client presentations, brochures, company profiles, and pitch materials.


• Analytics & Insights: Track, measure, and report on marketing and communication performance, providing insights for optimization.

Qualifications & Skills:

• MBA/PGDM in Marketing, Communications, Mass Communications, or related field.


• Strong expertise in brand strategy, digital marketing, and communications.


• Bring fresh, trending, and modern creative ideas to campaigns with strong sense of contemporary language, design, and storytelling.


• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns) and lead generation/ prospecting tools (e.g., Lusha, LinkedIn Sales Navigator).


• Excellent writing, storytelling, and presentation skills.


• Proficiency in managing social media, digital tools, and analytics platforms.


• Experience in managing agencies/vendors for website, creative and AV creations.


• Ability to lead projects independently with creativity and strategic thinking.


• Strong interpersonal skills and ability to influence stakeholders at all levels.