Manager-Digital Marketing / Corporate Communication (2 Post)

Institute of Management Studies (IMS); Dadri, Delhi, Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Institute of Management Studies (IMS) in Uttar Pradesh is seeking a dynamic Digital Marketing and Branding professional to run campaigns, manage content calendars, and coordinate with agencies. The role covers paid campaigns, SEO, content creation, and PR activities across social platforms.

You will craft captions, manage reels, track engagement, and ensure brand consistency while reporting metrics in Excel or Google Sheets.

Qualifications

• Strong written English for captions, press notes, brochures.
• Experience with Canva and Adobe Photoshop/Illustrator; basic design skills.
• Attention to brand consistency, spelling and layout.
• Experience coordinating with senior faculty, leaders and external agencies.
• Organised with ability to chase approvals and close items.
• Hands-on experience with Google Ads and Meta Ads with budgets.
• Familiar with GA4, Google Tag Manager and a CRM.
• Proficient in Excel/Google Sheets for reporting.
• Ability to engage agencies and vendors and close loops.
• Analytical mindset for budget and targeting recommendations.
• Experience in education sector or high-volume lead generation.
• Knowledge of marketing automation and drip campaigns.

Responsibilities

• Run and monitor paid campaigns on Google, Meta, LinkedIn, and other social platforms.
• Maintain a campaign calendar aligned with admission cycles.
• Coordinate with web agency on landing pages and speed; ensure tests before spend.
• Manage CRM, lead flow, and form integrations; implement drip automation.
• Coordinate with PR agency for pitches, releases, and coverage.
• Capture newsworthy campus stories and student features.
• Develop content across Instagram, LinkedIn, Facebook and YouTube.
• Track engagement and respond to comments and messages.

Skills

Canva

Photoshop

Illustrator

Google Ads

Meta Ads

GA4

Google Tag Manager

CRM platforms

Excel / Sheets

Content calendar

Brand consistency

English writing

Lead generation

Tools

Landing pages tooling

Drip campaigns

CRM integration

Job description

Role & responsibilities

For Digital Marketing :-

Running, Monitoring and coordination of Paid Campaign on Google, Meta , LinkedIn ,Insta and other Social Media Platform , Maintain a Campaign Calendar aligned with Admission Cycle. Manage CRM, lead flow, source mapping, form integrations and drip automation. Coordinate with the web agency on landing pages, forms, redirects, page speed and technical fixes. Manage SEO agency deliverables blogs, on-page fixes, technical errors and keyword tracking . Ensure all campaign landing pages are live, tested and converting before spends begin.

For Branding, PR & Creative:-

• Own the content calendar across Instagram, LinkedIn, Facebook and YouTube for both institutions.
• Write captions, post copy and short-form scripts; coordinate reels, campus stories and student features.
• Track engagement, respond to comments and messages, and elevate anything sensitive.
• Capture and commission content from campus events, webinars, workshops and Instagram Lives.
• Day-to-day coordination with the PR agency story pitches, press releases, media queries and coverage tracking.
• Identify newsworthy stories from within campus: faculty achievements, student wins, placements and events.
• Coordinate print and digital feature opportunities; manage deadlines for editorial and advertisement material.

Preferred candidate profile

For Digital Marketing

• Strong written English able to draft a caption, a press note and a brochure line without hand-holding.
• Working knowledge of Canva and Adobe (Photoshop / Illustrator); able to execute basic design independently.
• An eye for detail on brand consistency, spelling and layout.
• Comfortable coordinating with senior faculty, leadership and external agencies.
• Organised, with the persistence to chase approvals and close pending items
• Hands-on experience running Google Ads and Meta Ads with real budgets.
• Working knowledge of GA4, Google Tag Manager and any CRM platform.
• Strong Excel / Google Sheets able to build a clean report without being asked twice.
• Comfortable chasing agencies and vendors politely but firmly, and closing loops.
• Analytical mindset with the confidence to make budget and targeting recommendations.
• Education sector or any high-volume lead-generation background.
• Familiarity with marketing automation and drip campaign tools.

For Branding, PR & Creatives

• Strong written English able to draft a caption, a press note and a brochure line without hand-holding.
• Working knowledge of Canva and Adobe (Photoshop / Illustrator); able to execute basic design independently.
• An eye for detail on brand consistency, spelling and layout.
• Comfortable coordinating with senior faculty, leadership and external agencies.
• Organised, with the persistence to chase approvals and close pending items.
• Prior experience with a PR agency, or in an education, design or lifestyle brand.
• Basic video editing for reels and short-form content.

Photography or shoot-coordination experience