Marketing Communications- Executive/ Senior Executive

BiofuelCircle; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

BiofuelCircle is seeking a Marketing Communications Executive to plan, execute, and optimize integrated marketing communications across digital, social, paid media, and offline channels. The role emphasizes strong execution, stakeholder coordination, and a customer-centric approach to drive brand visibility, engagement, lead generation, and business growth.

You will manage multi-channel campaigns, social media, and marketing automation while coordinating with agencies, vendors, and internal

Qualifications

• 3-4 years of Marketing Communications or Integrated Communications experience with strong brands.
• Experience in B2B, technology, industrial, energy, climate-tech or digital-platform environments preferred.

Responsibilities

• Plan and execute multi-channel marketing campaigns across Email, WhatsApp, SMS, Push Notifications, and other platforms.
• Develop audience-specific messaging for customers, prospects, and partners.
• Ensure consistent brand messaging and customer experience across touchpoints and monitor KPIs.

Skills

Campaign management

Social media marketing

CRM automation

Content collaboration

Analytics

Job description

Key Purpose of the Role

The Marketing Communications Executive will be responsible for planning, executing, and optimizing integrated marketing communications across digital, social, paid media, and offline channels. The role requires strong execution capabilities, stakeholder coordination, and a customer-centric approach to drive brand visibility, customer engagement, lead generation, and business growth.

Responsibilities

• Multi-Channel Marketing Campaign Management
• Social Media Management
• Marketing & CRM Automation
• Agency Coordination
• Vendor Management for Merchandising & Marketing Collaterals
• Events Support & Marketing Activation

Key Tasks Involved

1. Multi-Channel Marketing Campaign Management

• Plan and execute marketing campaigns across Email, WhatsApp, WhatsApp Channels, SMS, Voice Bots, Push Notifications, IVR, and other communication platforms.
• Build customer communication calendars aligned with seasonal opportunities, product launches, business priorities, and customer lifecycle stages.
• Develop audience-specific messaging for customers, prospects, channel partners, and other stakeholder groups.
• Ensure consistency of brand messaging and customer experience across all communication touchpoints.
• Monitor campaign KPIs including reach, open rates, click-through rates, engagement, conversions, and ROI.

2. Social Media Management

• Manage and grow the organization's presence across platforms such as LinkedIn, Facebook, Instagram, YouTube, X, and emerging channels.
• Develop and maintain social media content calendars.
• Collaborate with business, product, content, and design teams to create engaging posts, videos, reels, infographics, and thought leadership content.
• Monitor social media performance and recommend improvements to drive audience growth and engagement.
• Track trends, competitor activities, and industry conversations to identify content opportunities.
• Manage online community engagement and respond to customer interactions in coordination with relevant teams.

3. Marketing Automation & CRM Communications

• Execute automated customer journeys through CRM and marketing automation platforms.
• Develop nurture campaigns, onboarding flows, engagement campaigns, and reactivation journeys.

4. Agency Coordination

Act as the primary point of contact for creative, digital marketing, PR, content, video production, and branding agencies as and when required.

5. Vendor Management for Merchandising & Marketing Collaterals

• Manage relationships with vendors for the production of marketing merchandise, promotional materials, and printed collateral.
• Maintain inventory and availability of marketing collateral for business and sales teams.

6. Events Support & Marketing Activation

Support planning and execution of events including customer meets, partner programs, trade shows, exhibitions, webinars, product launches, and internal events.

7. Paid Digital Marketing Campaigns

• Plan, execute, and optimize paid digital campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, YouTube Ads, and other relevant platforms.
• Manage campaign budgets, audience targeting, ad creatives, landing pages, and bidding strategies.
• Monitor and improve campaign performance metrics such as impressions, CTR, CPC, CPL, conversions, and ROAS.
• Prepare regular performance dashboards and actionable insights.

Opportunity

• Work with a fast-growing company in the bio-energy sector
• Collaborate with a dynamic and motivated cross- functional team of sales, customer success, operations, and product management
  

General Background (Experience)

• - 3 to 4 years of Marketing Communications or Integrated Communications experience with strong brands
• - Experience in a B2B, technology, industrial, energy, climate-tech or digital-platform environment is preferred.
• - All round experience with digital campaigns, on-ground activations and agency/vendor management

Technical Competency (Knowledge & Skills)

• Excellent written and verbal communication
• Ability to simplify complex technical/business concepts
• Strong media and digital campaign skills
• Digital and social media understanding
• Cross functional collaboration
• Ability to work with data
• Agency management