Executive - Branding and Communication

The Indian Electric Co.; Delhi; On-site; INR 800,000 - 1,100,000; Full time

Benefits offered by this job

Brand-focused role

Job summary

The Indian Electric Co. is seeking a Branding & Communications Executive to manage brand consistency, content, and vendor relations across all touchpoints. The role involves developing messaging aligned with organizational goals and coordinating collateral for events and campaigns.

Ideal candidates will have 2–4 years in brand management or corporate communications, with strong copywriting, editing, and project coordination skills. B2B or corporate experience is a plus.

Qualifications

• Bachelors or Masters degree in Mass Communication, Public Relations, Marketing, Journalism, or a related field.
• 2–4 years of hands‑on experience in brand management, corporate communications, or content marketing.
• Experience in a B2B, association, or corporate environment will be an advantage.

Responsibilities

• Ensure consistency of brand voice, tone, and visual identity across digital, print, and physical touchpoints.
• Write, edit, and proofread high‑impact copy for newsletters, website updates, press releases, brochures, and campaigns.
• Coordinate branding, collateral production, and messaging for corporate events and stakeholder conclaves.
• Monitor brand performance metrics, social media analytics, and PR reach; compile regular reports on ROI and audience engagement.

Skills

Brand strategy

Content creation

Copywriting

Editing & proofreading

Brand guidelines

Vendor coordination

Analytics & reporting

Social media coordination

Project management

Stakeholder management

Education

Bachelor's or Master's in Mass Communication/PR/Marketing/Journalism

Tools

Canva

Adobe Creative Suite

Job description

The Branding & Communication Executive will be responsible for managing brand consistency, developing communication content, coordinating creative and branding requirements, managing relevant vendors, and monitoring brand and communication performance across organisational touchpoints.

Role & responsibilities

Brand Strategy

• Ensure consistency of brand voice, tone, and visual identity across all digital, print, and physical touchpoints.
• Manage and update brand guidelines, logos, templates, and collateral libraries for internal teams and external vendors.
• Collaborate with cross-divisional teams for messaging aligned with overarching organisational goals.

Content Creation & External Communications

• Write, edit, and proofread high-impact copy for newsletters, website updates, press releases, brochures, and promotional campaigns.
• Support the team in social media coordination for creatives.
• Coordinate branding, collateral production, and messaging for corporate events, annual conventions, panel discussions, and stakeholder conclaves.

Vendor Management

• Manage creative freelancers.
• Build a procurement base for CCPR giveaways.
• Coordinate with advertising/OOH vendors when required.

Monitoring & Analytics

• Monitor brand performance metrics, social media analytics, and PR reach, compiling regular reports to measure campaign ROI and audience engagement.
• Keep a pulse on industry trends, competitor communications, and emerging messaging tactics.

Preferred candidate profile

Educational Qualifications:

Bachelors or Masters degree in Mass Communication, Public Relations, Marketing, Journalism, or a related field.

Professional Experience:

• 2–4 years of hands‑on experience in brand management, corporate communications, or content marketing.
• Experience in a B2B, association, or corporate environment will be an advantage.

Skills & Competencies:

• Exceptional written and verbal communication skills.
• Strong creative storytelling, content development, editing, and meticulous proofreading capabilities.
• Sound understanding of brand management and corporate communications.
• Familiarity with digital marketing tools and social media management platforms.
• Working knowledge of Canva; familiarity with Adobe Creative Suite will be an advantage.
• Strong organisational and project coordination skills, with the ability to manage multiple projects simultaneously under tight deadlines.
• Strong vendor and stakeholder coordination skills.
• Basic understanding of brand performance metrics, social media analytics, PR reach, campaign ROI, and audience engagement.

Personality Traits:

• Creative and detail oriented.
• Proactive and execution focused.
• Strong sense of ownership and accountability.
• Organised and capable of managing multiple priorities.
• Collaborative with strong interpersonal and coordination skills.
• Adaptable and comfortable working within tight timelines.
• Strong attention to detail, accuracy, and brand consistency.