Sr Associate - Demand Marketing & Inside Sales

Acuiti Labs; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Acuiti Labs in Pune is seeking a proactive Senior Associate - Demand Marketing Inside Sales to generate qualified leads and build a robust sales pipeline for our products and SAP S/4HANA offerings, with a focus on the EMEA and North America markets.

You will plan multi-channel demand generation campaigns, engage prospects, support ABM initiatives, nurture MQLs to SQLs, deliver tailored pitches, and maintain accurate CRM records to drive measurable pipeline growth.

Qualifications

• Bachelor’s degree in Business, Marketing or related field.
• 4+ years in inside sales, business development or demand generation in B2B.
• Experience with EMEA and/or North America markets.
• 2+ years SAP ecosystem experience, preferably SAP ERP or SAP S/4HANA.
• Understanding of enterprise IT services, SaaS or B2B technology sales.
• Hands-on knowledge of demand generation, email campaigns, LinkedIn outreach and sales funnel metrics.
• Experience with CRM, lead-generation, marketing automation or sales automation platforms.
• Strong communication, presentation and interpersonal skills.

Responsibilities

• Research target companies and decision-makers; build segmented prospect lists.
• Plan and run multi-channel demand generation campaigns (email, LinkedIn, webinars, events).
• Identify and qualify prospects via outbound calls, email, LinkedIn and other channels.
• Support ABM initiatives with account research and persona mapping.
• Nurture leads and work with the sales team to convert MQLs into SQLs, following handover criteria.
• Prepare tailored pitches and deliver online presentations to prospects as required.
• Drive registrations and attendance for webinars and events, and promote relevant content assets.
• Maintain accurate lead, activity and call records in the CRM; keep pipeline current.
• Track campaign performance and use insights to improve results.
• Collaborate with Sales, Brand and Design on messaging, landing pages and assets.
• Share market, competitor and buyer insights, and provide progress updates against targets.

Skills

Inside sales

Demand generation

Lead qualification

ABM

CRM

Marketing automation

Sales funnel metrics

LinkedIn outreach

Multi-channel campaigns

B2B

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM

Marketing automation platforms

Sales automation platforms

Job description

Job Title: Senior Associate - Demand Marketing Inside Sales

Job Location: Pune

Experience: 4+ Years

Role Overview

We are looking for a proactive Demand Marketing Inside Sales Executive to generate qualified leads and build a strong sales pipeline for Acuiti Labs products and SAP S/4HANA offerings. The role combines demand generation, prospecting and lead qualification, with a focus on the EMEA and North America markets.

Key Responsibilities

• Research target companies, decision-makers and buyer personas; build and maintain segmented prospect lists using relevant sales intelligence tools.
• Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars and events.
• Identify, engage and qualify prospects through outbound calls, email, LinkedIn and other channels.
• Support Account-Based Marketing (ABM) initiatives through account research, persona mapping and personalised outreach.
• Nurture leads and work with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), following agreed qualification and handover criteria.
• Prepare tailored pitches and deliver online presentations to prospects as required.
• Drive registrations and attendance for webinars and events, and promote relevant content assets.
• Maintain accurate lead, activity and call records in the CRM; keep pipeline information current.
• Track campaign and outreach performance, including MQLs, SQLs, meetings booked and pipeline contribution, and use insights to improve results.
• Collaborate with Sales, Brand and Design teams on campaign messaging, landing pages and sales enablement materials.
• Share relevant market, competitor and buyer insights, and provide regular progress updates against agreed activity and pipeline targets.

Required Skills Qualifications

• Bachelor's degree in Business, Marketing or a related field.
• At least 4 years of experience in inside sales, business development or demand generation within a B2B environment.
• Experience engaging prospects or supporting sales activities across EMEA and/or North America; exposure to both markets is an advantage.
• At least 2 years of experience in the SAP ecosystem, preferably SAP ERP or SAP S/4HANA.
• Understanding of enterprise IT services, SaaS or B2B technology sales.
• Hands-on knowledge of demand generation, email campaigns, LinkedIn outreach, lead nurturing and sales funnel metrics.
• Experience with CRM, lead-generation, marketing automation or sales automation platforms.
• Strong communication, presentation and interpersonal skills, with a proactive and target-oriented approach.

Good to Have

• Experience in product marketing, positioning, messaging, product launches or competitive analysis for enterprise software or SaaS.
• Exposure to SAP S/4HANA programmes, including migration, RISE with SAP or finance transformation.
• Familiarity with SAP buyer personas, such as CIOs, CFOs and billing or finance transformation leaders.