Manager – Inside Sales

Softdel; Pune District; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

Softdel seeks a proactive Lead Generation Manager to drive demand generation and build a qualified sales pipeline for IoT, Smart Buildings, Industrial Automation, and Digital Transformation solutions. You will develop multi-channel lead generation strategies and collaborate with sales and marketing to accelerate growth.

You will mentor the lead generation team, identify enterprise decision-makers through multiple channels, and track performance metrics to ensure pipeline targets are met.

Qualifications

• MBA in Marketing or equivalent.
• 10+ years in B2B lead generation, inside sales, or business development, preferably in IoT/enterprise tech.
• Experience generating leads for IoT, Smart Buildings, Industrial Automation, Cloud, or AI solutions.
• Strong communication, prospecting and stakeholder management skills.
• Hands-on CRM and lead generation tools experience.

Responsibilities

• Develop and execute B2B lead generation strategies to generate qualified opportunities.
• Identify and engage enterprise decision-makers via email, LinkedIn, calls, and other outbound channels.
• Build and maintain prospect databases using LinkedIn Navigator, Apollo, and CRM platforms.
• Qualify leads, schedule meetings, and hand over opportunities to sales teams.
• Collaborate with marketing on ABM campaigns, webinars, events, and initiatives.
• Track lead generation metrics, maintain CRM accuracy, and prepare performance reports.
• Mentor and manage the lead generation team to meet pipeline targets.

Skills

B2B Lead Generation

Inside Sales

Business Development

Account-Based Marketing

Education

MBA - Marketing

Job description

Designation: Manager - Inside Sales

Skills: B2B Lead Generation, Inside Sales, Business Development, Account-Based Marketing

Qualification: MBA - Marketing

Location: Pune

Experience: 10+ Years

Role overview

We are seeking a proactive Lead Generation Manager to drive demand generation and build a qualified sales pipeline for our IoT, Smart Buildings, Industrial Automation, and Digital Transformation solutions. The role involves developing multi-channel lead generation strategies, identifying target accounts, qualifying prospects, and collaborating with sales and marketing teams to accelerate business growth.

Key Responsibilities

• Develop and execute B2B lead generation strategies to generate qualified sales opportunities.
• Identify and engage enterprise decision-makers through email, LinkedIn, calls, and other outbound channels.
• Build and maintain prospect databases using tools such as LinkedIn Sales Navigator, Apollo, and CRM platforms.
• Qualify leads, schedule meetings, and hand over opportunities to the sales team.
• Collaborate with marketing on campaigns, webinars, events, and account-based marketing (ABM) initiatives.
• Track lead generation metrics, maintain CRM accuracy, and prepare performance reports.
• Mentor and manage the lead generation team, ensuring achievement of pipeline and conversion targets.

Qualifications

• MBA - Marketing.
• 10+ years of experience in B2B lead generation, inside sales, or business development, preferably in IoT or enterprise technology.
• Experience generating leads for enterprise technology solutions such as IoT, Smart Buildings, Industrial Automation, Cloud, or AI.
• Strong communication, prospecting, and stakeholder management skills.
• Hands-on experience with CRM platforms and lead generation tools.