Chief Marketing Officer (CMO)

Acuiti Labs Inc.; Pune District; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

Equity / long-term incentive plan

Comprehensive health benefits

Job summary

Acuiti Labs Inc. in Pune, Maharashtra, is searching for a Chief Marketing Officer (CMO) to transform the company into a thought leader in the SAP Q2C ecosystem. The role involves creating high-level marketing strategies and initiatives that will elevate brand visibility and establish Acuiti Labs as a key player in the space.

Qualified candidates will have extensive B2B marketing experience, specifically within the SAP ecosystem, and will be responsible for leading demand generation and brand positioning efforts. This is a unique opportunity to shape marketing at a growing firm.

Qualifications

• Extensive experience in enterprise technology marketing.
• Proven ability to market to CFOs and CIOs.
• Successful in elevating a brand's voice in the C-suite.

Responsibilities

• Define B2B marketing strategy.
• Develop joint marketing programs with SAP.
• Build content and thought-leadership engine.

Skills

B2B marketing experience

Demand generation

Account-based marketing (ABM)

Cross-functional leadership

Education

10+ years in technology marketing

Job description

Acuiti Labs is a specialist IT consulting firm and a recognized expert across the SAP Q2C (Quote-to-Cash) ecosystem, with particular depth in SAP BRIM (Billing and Revenue Innovation Management) implementations for enterprise monetization transformations. We help organizations in telecom, SaaS, media, manufacturing, and other subscription- and usage-based industries modernize how they price, bill, and monetize revenue. As demand for consumption-based and hybrid revenue models accelerates, we are scaling our brand and market presence and evolving from a specialist implementation partner into a firm that CXOs turn to for Q2C strategy and business consulting, and are looking for a Chief Marketing Officer to lead that next chapter.

Role Summary

The CMO will elevate Acuiti Labs from a specialist SAP Q2C/BRIM implementation partner into a widely recognized thought leader that CXOs seek out for Q2C strategy, monetization advisory, and business consulting not implementation alone. This means building brand visibility well beyond the SAP partner ecosystem and translating deep technical expertise into a compelling executive-level brand and go-to-market story for CEOs, CFOs, CIOs, and revenue leaders. This role owns demand generation for a high-value, long-sales-cycle enterprise consulting business, and will position Acuiti Labs distinctly against both large systems integrators (Accenture, Deloitte, Capgemini) and boutique SAP partners. The CMO will report to the CEO, and lead the marketing function from the ground up.

Key Responsibilities

Marketing Strategy – Define and execute an enterprise B2B marketing strategy that builds Acuiti Labs' authority across the SAP Q2C ecosystem and its BRIM specialization.

SAP Partner Ecosystem – Develop joint marketing programs with SAP, including co‑branded campaigns, partner directory presence, and SAP event participation.

Thought Leadership & Content – Build a content and thought‑leadership engine, whitepapers, case studies, benchmark reports, executive roundtables, and a CXO advisory council that positions Acuiti Labs as a strategic advisor, not just an implementation partner.

Demand Generation & ABM – Design and run account‑based marketing (ABM) programs aligned to enterprise sales cycles and target account lists.

Brand & Positioning – Elevate brand visibility beyond the SAP partner ecosystem so CXOs recognize Acuiti Labs by name for Q2C strategy and monetization advisory, differentiating from larger SIs and smaller boutique competitors.

Executive & Analyst Engagement – Design and run C‑suite engagement programs – executive roundtables, advisory boards, and analyst relations that build direct relationships with CXOs and establish company leadership as go‑to voices in Q2C strategy.

Events & Field Marketing – Own strategy and presence at SAP Sapphire and other industry events, including speaking opportunities and sponsorships.

Analytics & Reporting – Establish marketing KPIs, pipeline attribution, and ROI reporting tied to revenue outcomes.

Team & Budget Leadership – Build, lead, and mentor the marketing team, and own the marketing budget.

Required Qualifications

• Extensive experience (typically 10+ years) in B2B or enterprise technology marketing, with senior leadership experience in the SAP ecosystem, IT consulting, or enterprise software.
• Proven track record marketing complex technical services to CFOs, CIOs, and revenue/finance leaders.
• Demonstrated success elevating a technical or implementation‑focused brand into a recognized strategy and advisory voice at the C‑suite level.
• Deep expertise in ABM, demand generation, and pipeline marketing for long, multi‑stakeholder enterprise sales cycles.
• Experience building and scaling a marketing function, including hiring, budget ownership, and cross‑functional leadership with sales.

Preferred Qualifications

• Direct familiarity with SAP BRIM, Quote-to-Cash, subscription/usage‑based billing, or adjacent domains such as CPQ and monetization platforms.
• Experience running executive/CXO engagement programs, analyst relations, or industry award and ranking submissions.
• Prior experience marketing a professional services firm or systems integrator.

What We Offer

• Competitive base salary and performance bonus.
• Equity / long‑term incentive plan.
• Comprehensive health, retirement, and wellness benefits.
• A senior leadership seat with direct influence on company strategy and growth.
• The opportunity to build a marketing function from the ground up at a category leader in a fast‑growing niche.