Senior Associate – Demand Marketing & Inside Sales

Acuiti Labs Inc.; Pune District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Acuiti Labs Inc. is seeking a proactive Senior Associate for Demand Marketing & Inside Sales in Pune. You will drive multi-channel campaigns, generate qualified leads, and nurture MQLs into SQLs to build a robust sales pipeline for SAP S/4HANA offerings.

The role focuses on the EMEA and North America markets, requires 4+ years in inside sales or demand generation in B2B, and a background in SAP ecosystem. This full-time position is based in Baner, Pune.

Qualifications

• 4+ years in inside sales, business development or demand generation in a B2B environment.
• Experience with EMEA and/or North America markets is advantageous.
• Experience with the SAP ecosystem (SAP ERP or SAP S/4HANA) is required.
• Strong communication and presentation skills; proactive and target-driven.

Responsibilities

• Research target accounts and decision-makers to build segmented prospect lists.
• Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars and events.
• Identify, engage and qualify prospects through outbound calls, email, LinkedIn and other channels.
• Support ABM initiatives with account research, persona mapping and personalised outreach.
• Nurture leads and collaborate with sales to convert MQLs into SQLs per agreed criteria.
• Prepare tailored pitches and deliver online presentations to prospects as needed.
• Track campaign performance and maintain accurate CRM records.

Skills

Demand generation

Inside sales

Lead qualification

CRM experience

Marketing automation

Multichannel outreach

Excellent communication

Education

Bachelor’s degree in Business, Marketing or a related field

Job description

Senior Associate – Demand Marketing & Inside Sales

4+ Years

Pune

Full-Time

Job Title: Senior Associate – Demand Marketing & Inside Sales

Job Location: Baner, Pune

Exp - 4+ Years

Who We Are

Acuiti Labs is a specialist Global SAP consulting firm headquartered in London, UK, servicing clients globally for ‘Consume to Cash’ process transformation and optimization.

We solve business challenges using fit-for-purpose solution architecture and technology that align with client requirements, enable optimum functionality, and deliver market-winning digital strategies. With expertise in technology R&D, business strategy, and digital transformation, we design efficient solutions, build software platforms, and enable innovation.

What We Believe In - We take pride in having a diverse and talented workforce spread across multiple geographies. As a gender-neutral organization, we strongly believe in Diversity and Inclusion. Our core values include:

• Integrity
• Learning
• Organisational Pride
• Respect

What We Do

As an SAP Partner specializing in SAP BRIM, Acuiti Labs delivers business technology solutions and digital transformation on S/4HANA and cloud applications such as Subscription Billing, CPQ, and Entitlement Management.

Our expertise supports subscription and consumption-based Target Operating Models across industries: Mobility-as-a-Service, Tourism-as-a-Service, Ports-as-a-Service, Postal-as-a-Service, Telco-as-a-Service, and Software-as-a-Service.

Role Overview

We are looking for a proactive Demand Marketing & Inside Sales Executive to generate qualified leads and build a strong sales pipeline for Acuiti Labs’ products and SAP S/4HANA offerings. The role combines demand generation, prospecting and lead qualification, with a focus on the EMEA and North America markets.

Key Responsibilities

• Research target companies, decision-makers and buyer personas; build and maintain segmented prospect lists using relevant sales intelligence tools.
• Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars and events.
• Identify, engage and qualify prospects through outbound calls, email, LinkedIn and other channels.
• Support Account-Based Marketing (ABM) initiatives through account research, persona mapping and personalised outreach.
• Nurture leads and work with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), following agreed qualification and handover criteria.
• Prepare tailored pitches and deliver online presentations to prospects as required.
• Drive registrations and attendance for webinars and events, and promote relevant content assets.
• Maintain accurate lead, activity and call records in the CRM; keep pipeline information current.
• Track campaign and outreach performance, including MQLs, SQLs, meetings booked and pipeline contribution, and use insights to improve results.
• Collaborate with Sales, Brand and Design teams on campaign messaging, landing pages and sales enablement materials.
• Share relevant market, competitor and buyer insights, and provide regular progress updates against agreed activity and pipeline targets.

Required Skills & Qualifications

• Bachelor’s degree in Business, Marketing or a related field.
• At least 4 years of experience in inside sales, business development or demand generation within a B2B environment.
• Experience engaging prospects or supporting sales activities across EMEA and/or North America; exposure to both markets is an advantage.
• At least 2 years of experience in the SAP ecosystem, preferably SAP ERP or SAP S/4HANA.
• Understanding of enterprise IT services, SaaS or B2B technology sales.
• Hands-on knowledge of demand generation, email campaigns, LinkedIn outreach, lead nurturing and sales funnel metrics.
• Experience with CRM, lead-generation, marketing automation or sales automation platforms.
• Strong communication, presentation and interpersonal skills, with a proactive and target-oriented approach.

Good to Have

• Experience in product marketing, positioning, messaging, product launches or competitive analysis for enterprise software or SaaS.
• Exposure to SAP S/4HANA programmes, including migration, RISE with SAP or finance transformation.
• Familiarity with SAP buyer personas, such as CIOs, CFOs and billing or finance transformation leaders.