Solar Sales Manager

Efforts Solar; Rajkot; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Efforts Solar is seeking a Solar Sales Manager in India to lead field sales, drive performance, and ensure targets are met across lead conversion, order closures, and customer satisfaction. The role involves guiding tele/sales executives, coordinating with marketing, and optimizing CRM usage.

You will monitor team activities, review pricing/escalations, and oversee training programs. A strong background in solar products, negotiation, and team development is essential for success.

Qualifications

• Lead and monitor performance of Solar Sales Executives.
• Plan daily visit targets and leads for the team.
• Guide proposal delivery and resolve objections.
• Ensure CRM entries and documentation are complete.
• Monitor follow-ups and quotation pipeline.
• Analyze team performance metrics.
• Conduct ongoing training and development sessions.

Responsibilities

• Lead and monitor performance of Solar Sales Executives.
• Plan and assign daily visit targets and leads.
• Guide proposal delivery and resolve escalated objections.
• Ensure CRM entries and documentation are completed.
• Monitor follow-ups and quotation pipeline.
• Analyze team performance metrics.
• Conduct ongoing training and development sessions.

Skills

Team leadership

Sales forecasting

Solar product knowledge

CRM analytics

Negotiation

Team motivation

Tools

CRM (Admin Access)

Google Sheets

Docs & Calendar

WhatsApp Business

Email

Internal dashboards

HRMIS & incentive tracking

Job description

Profile for Solar Sales Manager

Section Details

Designation Solar Sales Manager

Department / Business Function

Sales & Marketing Field Sales Management

Reporting To

Business Development Head / Director

Work Overview / Purpose To

lead and manage the field sales team, drive performance, monitor CRM activities, guide Solar Sales & Tele Executives, and ensure achievement of sales targets and operational excellence in lead conversion, order closures, and customer satisfaction.

Key Roles & Responsibilities

• Lead and monitor performance of Solar Sales Executives
• Plan and assign daily visit targets and leads
• Guide proposal delivery and resolve escalated objections
• Ensure CRM entries and documentation are completed
• Monitor follow-ups and quotation pipeline
• Analyze team performance metrics
• Conduct ongoing training and development sessions

Daily Tasks

• Conduct morning briefing with sales team
• Daily Evaluate Tele Calls & Appointment Booking Details
• Review and finalize field visit plans
• Monitor daily CRM activity and data entry
• Approve pricing and discount escalation requests
• Track token/advance collection status
• Support team in resolving customer objections
• Coordinate With Support Team & Execution Team
• Coordinate with documentation and technical departments

Weekly Tasks

• Hold weekly performance review meetings
• Evaluate conversion ratios and identify improvement areas
• Coach and mentor team members
• Strategize follow-ups and warm lead re-engagement
• Submit weekly report and insights to management

Monthly Tasks

• Analyze and report on monthly KPIs and sales targets
• Conduct 1-on-1 review sessions with each executive
• Align with marketing team on lead flow and targeting strategy
• Present monthly performance review to management
• Organize or update product training sessions and market competition reports

Quarterly Tasks

• Present detailed team review to top management
• Recommend improvements in resource allocation and territory planning
• Analyze local market trends and adjust team strategy
• Conduct incentive evaluations and lead reward/recognition programs

Yearly Tasks

• Participate in strategic planning and annual reviews
• Conduct team performance appraisals
• Design annual incentive and promotion recommendations
• Share success stories, customer testimonials, and learnings
• Assist in onboarding and training of new sales hires

Key Performance Indicators (KPIs)

• Team-wide conversion rate (lead to order)
• Total order value booked
• Token amount collected by region/team
• CRM completion and discipline
• Team development, training participation, and progression

Required Skills & Competencies

• Team leadership and people development
• Strategic sales thinking and forecasting
• In-depth knowledge of solar products and policies
• CRM administration and analytics
• Negotiation and client objection handling
• Ability to motivate and build high-performing teams

Tools / Software Used

• CRM (Admin Access)
• Google Sheets, Docs, Calendar, Drive
• WhatsApp Business, Email
• Internal sales dashboards and reporting tools
• HRMIS & incentive tracking systems

Authority & Decision - Making Power

• Approve final system pricing within predefined limits
• Allocate leads and territories to team members
• Approve order closures and pricing escalations
• Recommend team promotions, hiring, and resource expansion

Interdependencies

• Solar Sales Executives
• Business Development Head / Director
• Marketing, Telecalling, and Lead Gen Team
• Documentation, Subsidy, and Technical Teams

Growth Path / Career Opportunities

• Solar Sales Manager
• Area Sales Head
• Zonal Sales Head
• National Sales Head