Associate Director of Sales

ESP Engineered; Aurangabad; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Travel allowance

Professional development support

Generous stock options

Job summary

SolarSquare is seeking an Associate Director of Sales to lead our expanding B2C field sales effort across India. In this senior role, you will be responsible for shaping our sales strategies, mentoring a large sales team, and driving impactful revenue growth. The ideal candidate will have an MBA, 8–10 years of B2C sales experience, and a proven ability to manage large teams. This position offers competitive salary, performance-based bonuses, stock options, and various benefits such as health insurance and travel allowance.

Qualifications

• 8–10 years of B2C sales experience in fast-growing startups.
• Proven track record of managing large field teams (30+ people).
• Strong business acumen and data-driven decision-making.

Responsibilities

• Lead a large B2C field sales team across multiple cities.
• Define go-to-market strategies and execution plans.
• Build customer-centric sales processes and monitor performance metrics.

Skills

B2C sales experience

Leadership

Analytical problem-solving

Communication skills

Negotiation skills

Education

MBA from a reputed institute

Job description

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Know us a bit better through these links:

As the Associate Director of Sales, you will lead a large, fast-scaling B2C field sales team across multiple cities. You will be responsible for revenue targets, market expansion, sales operations, and building a high-performance culture.

You’ll work closely with the leadership team to define go-to-market (GTM) strategies, design customer acquisition funnels, and create a data-driven, customer-obsessed sales engine. This is a senior leadership role with high autonomy, ownership, and impact.

Key Responsibilities

Sales Strategy & Execution

• Design and execute regional GTM strategies to drive revenue growth across assigned geographies.
• Develop actionable plans for market segmentation, pricing, channel development, and product positioning.
• Drive consistent monthly and quarterly performance in terms of sales closures, activations, and customer satisfaction.
• Lead and inspire a 100+ member field sales team across Central Maharashtra.
• Build scalable structures and governance mechanisms for daily reviews, incentive alignment, and goal setting.
• Mentor City Managers and Team Leaders to grow into strong second-line leadership.
• Develop training programs and sales enablement strategies to improve productivity and skill levels.

Customer Centricity & Process Excellence

• Build a customer-first sales engine that delivers delightful experiences from lead generation to installation.
• Coordinate with logistics, design, engineering, and post-sales teams to ensure seamless customer fulfillment.
• Monitor sales funnel metrics to identify bottlenecks and implement process improvements.
• Own NPS and customer satisfaction KPIs for the zone.
• Conduct regular market research to understand customer behavior, pricing sensitivity, and competitive landscape.
• Leverage data dashboards and CRM reports to track team performance and sales funnel health.
• Present monthly business reviews and insights to senior leadership.
• Work with marketing to launch localized campaigns and optimize lead generation.
• Partner with HR and TA to build a robust hiring and onboarding engine for the sales team.
• Collaborate with Product and Tech to provide frontline feedback for new features or tools.

Who We Are Looking For

Must-Have Qualifications

• MBA from a reputed institute or equivalent professional experience.
• 8–10 years of B2C sales experience, preferably in fast-growing startups or consumer industries (e.g., solar, FMCG, telecom, mobility, fintech).
• Proven track record of managing and scaling large field teams (30+ people).
• Demonstrated ability to drive revenue and build operations in multiple cities.
• Age limit up to 35 years
• Strong business acumen and analytical problem-solving abilities.
• Deep understanding of field sales dynamics, funnel management, and team motivation.
• Excellent communication, negotiation, and interpersonal skills.
• Strategic thinker with the ability to roll up sleeves and execute in high-pressure situations.
• A bias for action, resilience in ambiguity, and a growth mindset.

Fixed Salary: Competitive and commensurate with experience

Performance-Based Bonus: Quarterly / annual target-linked incentive

ESOPs: Generous stock options based on leadership impact

Other Benefits: Health insurance, travel allowance, and professional development support

What’s on Offer

• Be a part of SolarSquare’s core leadership team, working on the frontline of India’s clean energy movement.
• High independence and ownership to scale and shape your own business region.
• A chance to work in a high-impact, VC-backed startup with strong growth and learning opportunities.
• Build, manage, and transform the future of home energy for millions of Indian households.