Social Media Specialist

Kazo Fashion; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kazo Fashion is seeking a seasoned Social Media Marketer to lead strategy and growth across Instagram, Facebook, YouTube, Pinterest and more. You will create monthly content calendars, coordinate with creative and marketing teams, and drive brand awareness, engagement and conversions through both organic and paid initiatives.

The ideal candidate will have 45 years of relevant experience in social media marketing for fashion/retail, deep platform knowledge, and strong analytics.

Qualifications

• 45 years of relevant experience in Social Media Marketing, preferably in fashion/retail.
• Strong understanding of Instagram, Facebook, YouTube and other platforms.
• Experience in content strategy, social media campaigns and influencer marketing.
• Strong creative thinking with fashion, visual aesthetics and brand communication.
• Good understanding of social media analytics and performance metrics.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and work in a fast-paced retail environment.
• Candidates with experience handling social media for a fashion/retail brand/Marketing agency will be preferred.

Responsibilities

• Develop and execute social media strategies aligned with KAZOs brand and business objectives.
• Manage day-to-day presence across Instagram, Facebook, YouTube, Pinterest and other relevant platforms.
• Create and manage monthly content calendars, campaigns, launches, offers and seasonal communication.
• Coordinate with creative, content, influencer and marketing teams to deliver engaging social media content.
• Drive brand awareness, engagement, followers and conversions through organic and paid social initiatives.
• Manage influencer collaborations, creator campaigns and brand partnerships.
• Monitor social media trends, fashion trends and competitor activities to identify new opportunities.
• Track and analyze social media performance metrics and prepare regular reports with actionable insights.
• Manage community engagement, comments, DMs and customer interactions while maintaining the brand tone.
• Work closely with the e-commerce and retail teams to support product launches, promotions and business campaigns.
• Stay updated with the latest social media algorithms, formats, tools and trends.

Skills

Social media strategy

Platform management

Content calendar

Campaign planning

Influencer marketing

Analytics

Community management

Cross-functional collaboration

Fashion/retail domain knowledge

Job description

Role & responsibilities

• Develop and execute social media strategies aligned with KAZOs brand and business objectives.
• Manage day-to-day presence across Instagram, Facebook, YouTube, Pinterest and other relevant platforms.
• Create and manage monthly content calendars, campaigns, launches, offers and seasonal communication.
• Coordinate with creative, content, influencer and marketing teams to deliver engaging social media content.
• Drive brand awareness, engagement, followers and conversions through organic and paid social initiatives.
• Manage influencer collaborations, creator campaigns and brand partnerships.
• Monitor social media trends, fashion trends and competitor activities to identify new opportunities.
• Track and analyze social media performance metrics and prepare regular reports with actionable insights.
• Manage community engagement, comments, DMs and customer interactions while maintaining the brand tone.
• Work closely with the e-commerce and retail teams to support product launches, promotions and business campaigns.
• Stay updated with the latest social media algorithms, formats, tools and trends.

Preferred candidate profile

• 45 years of relevant experience in Social Media Marketing, preferably within fashion, retail, lifestyle or D2C brands.
• Strong understanding of Instagram, Facebook, YouTube and other social platforms.
• Experience in content strategy, social media campaigns and influencer marketing.
• Strong creative thinking with an understanding of fashion, visual aesthetics and brand communication.
• Good understanding of social media analytics and performance metrics.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and work in a fast-paced retail environment.
• Candidates with experience handling social media for a fashion/retail brand/Marketign agency will be preferred.