Social Media Manager (B2C)

Ethinos; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ethinos in Pune is seeking a Brand Storyteller or Social Media Manager who understands how brands show up, communicate, and stay relevant in today’s fast-moving digital landscape.

You will lead social media for B2C brands, build content strategies and monthly calendars, translate brand objectives into engaging content, mentor a team, and collaborate with creative and client teams to deliver campaigns that resonate.

Qualifications

• 5+ years of experience in social media, digital marketing, or brand strategy.
• Strong experience with B2C consumer brands.
• Proven ability to develop and execute social media and content strategies.
• Excellent understanding of Instagram and major platforms' formats and trends.
• Experience leading or mentoring a team.
• Strong client-facing and communication skills.

Responsibilities

• Develop and lead social media strategies for B2C brands across relevant platforms.
• Build content strategies, monthly content calendars, campaigns, and platform-specific ideas.
• Translate brand objectives into engaging, culturally relevant, and trend-driven content.
• Lead brand storytelling and ensure consistency in brand voice, communication, and visual direction.
• Stay ahead of social media trends, emerging formats, conversations, and platform behaviour.
• Work closely with creative, content, design, influencer, and other internal teams to deliver campaigns.
• Use social media insights and analytics to evaluate performance and develop actionable recommendations.
• Manage client communication, presentations, feedback, and day-to-day stakeholder relationships.
• Lead and mentor team members while ensuring timely and high-quality delivery of content and campaigns.

Skills

Social media marketing

Content strategy

Brand storytelling

Team leadership

Client communication

Instagram expertise

Trend analysis

Job description

We're looking for a Brand Storyteller or Social Media Manager who understands how brands show up, communicate, and stay relevant in today's fast-moving digital landscape.

The ideal candidate will have strong experience in B2C social media, content and creative strategy, with a keen understanding of consumer behaviour, trends, and platform-specific storytelling. Experience working with fashion, lifestyle, retail, or other consumer-focused brands will be highly preferred.

Location

Koregaon Park Annexe, Pune

Work mode

WFO, Mon to Fri (10:00 am to 7:00 pm)

Key Responsibilities

• Develop and lead social media strategies for B2C brands across relevant platforms.
• Build content strategies, monthly content calendars, campaigns, and platform-specific ideas.
• Translate brand objectives into engaging, culturally relevant, and trend-driven content.
• Lead brand storytelling and ensure consistency in brand voice, communication, and visual direction.
• Stay ahead of social media trends, emerging formats, conversations, and platform behaviour.
• Work closely with creative, content, design, influencer, and other internal teams to deliver campaigns.
• Use social media insights and analytics to evaluate performance and develop actionable recommendations.
• Manage client communication, presentations, feedback, and day-to-day stakeholder relationships.
• Lead and mentor team members while ensuring timely and high-quality delivery of content and campaigns.

What We're Looking For

• 5+ years of experience in social media, digital marketing, brand strategy, content strategy, or a similar role.
• Strong experience working with B2C / consumer-facing brands.
• Proven experience in developing and executing social media and content strategies.
• Strong understanding of Instagram and other major social platforms, their formats, audiences, and trends.
• Experience with creative strategy and brand storytelling.
• Experience working with fashion, lifestyle, retail, beauty, or similar consumer brands is highly preferred.
• Strong client-facing and communication skills.
• Ability to translate business and brand objectives into compelling social-first ideas.
• Strong understanding of social media analytics and performance metrics.
• Experience managing or mentoring a team is preferred.
• A strong creative eye, curiosity about culture and trends, and the ability to turn insights into ideas.

Required Skills

social media marketing content planning ideation Team leadership brand strategy client communication