Social Media Executive

Adventum Student Living; Mumbai City; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Adventum Student Living in Mumbai seeks a social media specialist who lives for trends and can own content strategy across three brands. You'll spot opportunities, turn ideas into campaigns, and measure impact.

You will manage calendars across Instagram, LinkedIn, Facebook, YouTube, and more, coordinate with copywriters and designers, and keep publishing and engagement on track. A data-driven mindset and strong organizational skills are essential.

Qualifications

• 2-3 years of full-time experience in social media, content, or digital marketing.
• Strong understanding of how different social platforms work and what performs on each.
• Excellent trend perception and ability to identify relevance to a brand.
• Data-driven approach to measuring content performance and decisions.
• Highly organized with timelines and execution across multiple brands.
• Clear brand voice and cross-channel consistency.
• Proactive mindset with initiative.
• Strong communication and coordination skills.
• Experience with Meta Business Suite and scheduling/reporting tools.

Responsibilities

• Own social media calendars and execution across Instagram, LinkedIn, Facebook, YouTube and all relevant channels.
• Develop content ideas, formats, and campaigns based on brand objectives, audience trends, and platform insights.
• Brief and coordinate with copywriters and designers to bring content ideas to life.
• Stay on top of social media trends, formats, conversations, and platform updates.
• Manage publishing, scheduling, and day-to-day content operations along with community engagement across comments, DMs, and relevant conversations.
• Ensure social content is aligned with larger marketing initiatives and support influencer collaborations and campaign execution.
• Conduct competitor and category research to identify new content opportunities.
• Track social media performance and turn insights into actionable recommendations.
• Prepare regular social media reports covering reach, engagement, growth, and content performance.

Skills

Social media

Content creation

Digital marketing

Brand voice

Tools

Meta Business Suite

Scheduling tools

Job description

About the Role:

We're looking for someone who lives and breathes social media and knows what makes people stop, look, and engage. You'll take ownership of the social presence of all three of our brands- from spotting trends and developing ideas to executing content and understanding what the numbers are telling you.

If you're constantly noticing what's trending, thinking about why certain content works, and eager to turn those observations into ideas, you'll have plenty of room to experiment, take ownership, and make an impact here.

What You'll Do:

• Own social media calendars and execution across Instagram, LinkedIn, Facebook, YouTube and all relevant channels.
• Develop content ideas, formats, and campaigns based on brand objectives, audience trends, and platform insights.
• Brief and coordinate with copywriters and designers to bring content ideas to life.
• Stay on top of social media trends, formats, conversations, and platform updates.
• Manage publishing, scheduling, and day-to-day content operations along with community engagement across comments, DMs, and relevant conversations.
• Ensure social content is aligned with larger marketing initiatives and Support Influencer collaborations and campaign execution.
• Conduct competitor and category research to identify new content opportunities.
• Track social media performance and turn insights into actionable recommendations.
• Prepare regular social media reports covering reach, engagement, growth, and content performance.

What We're Looking For:

• 2-3 years of full-time experience in social media, content, or digital marketing.
• Strong understanding of how different social platforms work and what performs on each.
• A strong eye for trends and the ability to identify which ones are relevant to a brand.
• Data-driven approach to understanding content performance and making decisions.
• Highly organised with strong attention to timelines and execution, fast-moving and comfortable managing multiple brands and priorities.
• Strong understanding of brand voice and ability to maintain consistency across platforms.
• Proactive mindset-you don't wait for ideas or instructions to come your way.
• Strong communication and coordination skills.
• Experience with the Social Media Platforms, Meta Business Suite and scheduling/reporting tools.

Bring your ideas. We'll give you the space to make them happen.