Social Media Marketing Executive

Autofocuss; Vasai; On-site; INR 279,000 - 390,600; Full time

Job summary

A dynamic fashion company in Vasai is seeking a Social Media Marketing Executive to enhance its online presence. The ideal candidate will have proven experience in managing fashion brands, strong content strategy skills, and an understanding of audience engagement. Responsibilities include planning social media strategies, creating content across platforms like Instagram, and coordinating with various teams. A familiarity with tools such as Canva, CapCut, and InShot is essential. This is an on-site role.

Qualifications

• Proven experience handling fashion or lifestyle brands.
• Strong understanding of Instagram-first content and trends.
• Experience with content planning and launching campaigns.

Responsibilities

• Plan and execute social media strategies aligned with fashion trends.
• Create and manage content across Instagram and other platforms.
• Monitor performance and engagement, suggesting improvements.

Skills

Understanding of fashion trends

Content strategy

Audience engagement

Brand positioning

Good communication skills

Time management

Tools

Canva

CapCut

InShot

Job description

Job Title: Social Media Marketing Executive

Industry: Fashion Hub

Location: Vasai

Mode: On-site

Role Overview

We are looking for a Social Media Marketing Executive with prior experience in the fashion industry to manage and grow our social media presence. The role requires a strong understanding of fashion trends, content strategy, audience engagement, and brand positioning across platforms.

Key Responsibilities

• Plan and execute social media strategies aligned with fashion trends
• Create and manage content across Instagram and other relevant platforms
• Lead content ideation, styling coordination, shoots, and basic editing
• Write engaging captions, hashtags, and manage content calendars
• Coordinate with designers, models, photographers, and internal teams
• Monitor performance, engagement, and suggest improvements
• Ensure brand consistency, visual aesthetics, and timely posting

Requirements

• Proven experience handling fashion/lifestyle/apparel brands
• Strong understanding of Instagram-first content and trends
• Experience with content planning, campaigns, and launches
• Familiarity with tools like Canva, CapCut, InShot (or similar)
• Good coordination, communication, and time management skills
• Ability to work independently and take ownership of social media accounts

What We’re Looking For

• Someone who understands fashion aesthetics and storytelling
• Trend-aware and creative, but also structured and consistent
• Comfortable working in a fast-paced fashion environment