Social Media Executive

Segumento; Mumbai; On-site; INR 334,800 - 502,200; Full time

Job summary

Segumento is seeking a Social Media Executive in Mumbai to enhance brand awareness and engage customers through creative content across various platforms. The ideal candidate will develop data-driven strategies, optimize social media content, and monitor performance analytics. A background with 1-2 years in social media marketing, experience with Facebook Ad Manager and Google Analytics, and strong communication skills are essential. Join Segumento to make a significant impact in the digital marketing landscape.

Qualifications

• 1-2 years of experience in Social Media Marketing or Digital Media.
• Strong understanding of audience engagement strategies.
• Ability to manage multiple accounts with attention to detail.

Responsibilities

• Develop and execute a data-driven social media strategy.
• Optimize content for various social media platforms.
• Generate, edit, and publish daily content across channels.
• Monitor and analyze social media performance with reporting.
• Plan and maintain an editorial content calendar.

Skills

Social media strategies

Content creation

Analytics

Copywriting

Communication

Organization

Tools

Facebook Ad Manager

Google Analytics

Instagram Insights

Job description

The Social Media Executive will be responsible for creating, curating and managing content across all social media platforms to increase brand awareness, customer engagement and website traffic. The ideal candidate should have a strong grasp of social media strategies, content creation, and analytics to build a dynamic and engaging brand presence.

Key Responsibilities

• Develop and execute a data-driven social media strategy aligned with business goals.
• Optimize content for different social media platforms, including Instagram, Facebook, Twitter, LinkedIn and YouTube.
• Stay updated on trends, platform changes and best practices to keep the brand ahead in the digital space.

Content Creation & Community Engagement

• Generate, edit, publish, and share daily content (text, images, videos, reels, stories) to build meaningful customer connections.
• Engage with followers, respond to queries and encourage positive interactions to foster brand loyalty.
• Collaborate with designers, videographers and influencers to create visually appealing and high-engagement content.

Brand Growth & Awareness

• Set up and optimize company pages across platforms to improve brand visibility and reach.
• Identify brand advocates, influencers, and community groups to drive organic growth.
• Execute paid campaigns through Facebook Ad Manager and Google Ads to enhance reach and conversions.

Analytics & Performance Tracking

• Monitor, track, and analyze social media performance using tools like Google Analytics, Meta Business Suite and third-party social media tools.
• Prepare monthly reports and insights with actionable recommendations for continuous improvement.
• Work closely with the Marketing, Design, and Product teams to ensure social media campaigns align with brand goals.
• Plan and maintain an editorial content calendar for timely execution of promotions, launches and collaborations.
• Identify opportunities for viral and trend-driven content to enhance audience engagement.

Key Requirements

• 1-2 years of experience in Social Media Marketing, Digital Media or Content Strategy.
• Strong understanding of content marketing, branding and audience engagement strategies.
• Hands‑on experience in Facebook Ad Manager, Instagram Insights and Google Analytics.
• Excellent copywriting, communication and creative storytelling skills.
• Knowledge of SEO, web traffic metrics and online marketing trends.
• Ability to manage multiple accounts and projects with a strong sense of organization and detail‑orientation.

Bonus Skills (Preferred but Not Mandatory)

• Proficiency in Adobe Photoshop, Illustrator, Canva or video editing tools.
• Experience with influencer marketing and social media collaborations.
• Understanding of e‑commerce and consumer electronics marketing.