Social Media Specialist

Parity Cube Pvt. Ltd.; Mumbai Suburban; On-site; INR 360,000 - 600,000; Full time

Job summary

Parity Cube Pvt. Ltd. is seeking a skilled Social Media Specialist to lead strategy and execution across Instagram, LinkedIn, Facebook, YouTube, and emerging channels.

You will plan monthly content calendars, produce engaging formats such as posts, reels, stories, campaigns, and UGC, and push for stronger reach, engagement, and conversions. The role requires 2–4 years in Social Media or digital marketing with hands-on experience across major platforms, strong analytics and storytelling ability,

Qualifications

• 2–4 years of experience in Social Media or digital marketing.
• Proficient with organic and paid social marketing.
• Experience managing Instagram, LinkedIn, Facebook, and YouTube.
• Strong understanding of social media metrics and optimization.
• Excellent writing and storytelling skills.
• Familiar with Meta Business Suite, Google Analytics, and video editing tools.

Responsibilities

• Develop and execute social media strategies aligned with brand, marketing, and business objectives.
• Manage social media platforms including Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
• Plan and manage the monthly content calendar, including posts, reels, stories, campaigns, UGC, and interactive content.
• Ideate and create engaging, trend-driven, and performance-oriented content that improves reach, engagement, traffic, and conversions.
• Identify emerging social media trends, formats, hashtags, creators, and content opportunities relevant to the brand.
• Track and analyse key metrics such as reach, engagement rate, follower growth, CTR, website traffic, leads, and conversions.
• Collaborate with marketing, content, design, and influencer teams to execute integrated campaigns.
• Manage community engagement by responding to comments, messages, and audience interactions.
• Prepare social media performance reports with key insights, learnings, and actionable recommendations.

Skills

Social media strategy

Content ideation

Copywriting

Analytics & reporting

Audience development

Communication skills

Trend spotting

Tools

Meta Business Suite

Facebook Ads Manager

Google Analytics

Canva

CapCut

VN Editor

Adobe Premiere Pro

Job description

• Develop and execute social media strategies aligned with brand, marketing, and business objectives.
• Manage social media platforms including Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
• Plan and manage the monthly content calendar, including posts, reels, stories, campaigns, UGC, and interactive content.
• Ideate and create engaging, trend-driven, and performance-oriented content that improves reach, engagement, traffic, and conversions.
• Identify emerging social media trends, formats, hashtags, creators, and content opportunities relevant to the brand.
• Track and analyse key metrics such as reach, engagement rate, follower growth, CTR, website traffic, leads, and conversions.
• Collaborate with marketing, content, design, and influencer teams to execute integrated campaigns.
• Manage community engagement by responding to comments, messages, and audience interactions.
• Prepare social media performance reports with key insights, learnings, and actionable recommendations.

Requirements:

• 2–4 years of experience in Social Media, Digital Marketing, Growth Marketing, or a similar role.
• Strong understanding of organic and paid social media marketing.
• Hands-on experience managing Instagram, LinkedIn, Facebook, and YouTube.
• Strong understanding of social media metrics, analytics, and performance optimisation.
• Excellent content ideation, copywriting, communication, and storytelling skills.
• Experience with tools such as Meta Business Suite/Ads Manager, Google Analytics, Canva, CapCut/VN Editor, Adobe Premier Pro or similar platforms.