Social Media Executive

herbalchakra pvt. ltd.; Sector 10; On-site; INR 446,000 - 670,000; Full time

Job summary

Herbalchakra Pvt. Ltd. is seeking a proactive Social Media Executive to own and grow our online presence.

You will develop content calendars, manage campaigns, and collaborate with design and video teams to deliver engaging posts across Instagram, Facebook, and LinkedIn. The ideal candidate combines creativity with analytics, stays on top of trends, and can take ideas from brainstorm to execution while maintaining brand voice.

Qualifications

• 1–3 years of experience in social media management or digital marketing.
• Good understanding of Instagram, Facebook, LinkedIn, and similar platforms.
• Hands-on experience in planning and executing social media campaigns.
• Strong creative thinking and content ideation abilities.
• Ability to brainstorm and pitch new ideas independently.
• Sound understanding of current social media trends and formats.
• Ability to own tasks and drive execution from idea to completion.

Responsibilities

• Social Media Management: Plan, manage, and execute content calendars across platforms like Instagram, Facebook, LinkedIn, etc.
• Campaign Planning & Execution: Conceptualise, plan, and execute social media campaigns, promotional activities, contests, and brand engagement initiatives.
• Content Ideation: Develop fresh, creative ideas for reels, posts, stories, trends, and other formats.
• Creative Thinking: Identify trending topics and viral formats for the brand.
• Content Coordination: Coordinate with design and video teams to ensure timely execution.
• Independent Initiatives: Propose new content strategies and activities with minimal direction.
• Performance Tracking: Monitor performance, analyse insights, and suggest improvements.
• Brand Communication: Maintain consistent brand voice and visual identity across platforms.
• Competitor Research: Track competitors and industry trends to spot opportunities.

Skills

Social media management

Content ideation

Campaign planning

Analytics basics

Brand communication

Independent initiative

Trend spotting

Content coordination

Creative thinking

Job description

Job Description Social Media Executive

Role: Social Media Executive
Experience: 13 Years (Flexible for the right candidate)
Department: Marketing

About the Role

We are looking for a proactive, creative, and result-oriented Social Media Executive who can take ownership of our social media presence. The ideal candidate should have a good understanding of social media platforms, content creation, campaign planning and execution, along with the ability to independently come up with fresh ideas and initiatives to build brand visibility and engagement.

We are looking for someone who doesn't just execute tasks but also thinks ahead, brings ideas to the table, and actively looks for ways to improve our digital presence.

Key Responsibilities

• Social Media Management: Plan, manage, and execute content calendars across platforms like Instagram, Facebook, LinkedIn, etc.
• Campaign Planning & Execution: Conceptualise, plan, and execute social media campaigns, promotional activities, contests, and brand engagement initiatives.
• Content Ideation: Come up with fresh, creative, and engaging ideas for reels, posts, stories, trends, and other social media formats.
• Creative Thinking: Identify trending topics, viral formats, and relevant trends that can be leveraged for the brand.
• Content Coordination: Work closely with the design and video teams to ensure timely and effective execution of content ideas.
• Independent Initiatives: Proactively suggest new content strategies, campaign ideas, and activities without having to be constantly directed.
• Performance Tracking: Monitor social media performance, analyse insights, and suggest improvements based on engagement, reach, and other metrics.
• Brand Communication: Ensure consistency in brand voice, messaging, and visual identity across all platforms.
• Competitor Research: Keep track of competitors, industry trends, and creative campaigns to identify new opportunities.

What We're Looking For

• 1––3 years of experience in social media management or digital marketing.
• Good understanding of Instagram, Facebook, LinkedIn, and other relevant platforms.
• Hands‑on experience in planning and executing social media campaigns.
• Strong creative thinking and content ideation skills.
• Someone who can independently brainstorm and pitch new ideas.
• Good understanding of current social media trends, reels, and digital content formats.
• Ability to take ownership of tasks and drive execution from idea to completion.Good communication, coordination, and organisational skills.
• Basic understanding of social media analytics and performance metrics.

The Kind of Person We're Looking For

• Someone who is proactive and takes initiative rather than waiting for tasks to be assigned.
• Someone who brings new ideas and creative concepts to the table.
• Someone who understands both the creative and execution side of social media.
• Someone who can take a campaign from brainstorming to planning and execution.
• Someone who is curious, updated with trends, and constantly looks for ways to make the brand stand out.