Social Media Manager

Lulu Group; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Lulu Group in Bengaluru seeks a veteran Social Media & Digital Marketing leader to drive end-to-end strategies across platforms. The candidate brings 47 years of experience and excels in planning, storytelling and copywriting, plus hands-on expertise in campaigns, brand activations, and analytics.

Responsibilities include developing content calendars, coordinating with creative teams and agencies, and ensuring consistent brand voice while optimizing performance across Instagram, Facebook,

Qualifications

• Develop end-to-end social media strategies across platforms.
• Manage social media platforms and digital communities.
• Create and manage monthly content calendars.
• Track engagement, reach, followers, traffic and other KPIs; optimize content.

Responsibilities

• 47 years of experience in social media / Digital Marketing.
• Strong expertise in Instagram, Facebook, YouTube & LinkedIn.
• Proven experience in developing and executing social media strategies.
• Strong content planning, storytelling & copywriting skills.
• Experience managing social media campaigns and brand activations.
• Knowledge of paid social media advertising and campaign optimization.
• Experience with Influencer Marketing & Creator Collaborations.
• Strong understanding of social media analytics, insights & KPIs.
• Ability to identify trends and create relevant, engaging content.
• Experience working with creative, content and agency teams.
• Excellent communication, coordination and team management skills

Skills

Instagram

Facebook

YouTube

LinkedIn

Social media strategy

Content planning

Copywriting

Influencer marketing

Campaign management

Analytics & KPIs

Paid social advertising

Team management

Job description

Role & responsibilities

• 47 years of experience in social media / Digital Marketing
• Strong expertise in Instagram, Facebook, YouTube & LinkedIn
• Proven experience in developing and executing social media strategies.
• Strong content planning, storytelling & copywriting skills
• Experience managing social media campaigns and brand activations.
• Knowledge of paid social media advertising and campaign optimization
• Experience with Influencer Marketing & Creator Collaborations
• Strong understanding of social media analytics, insights & KPIs
• Ability to identify trends and create relevant, engaging content.
• Experience working with creative, content and agency teams.

Excellent communication, coordination and team management skills

Preferred candidate profile

• Develop and execute end-to-end social media strategies
• Manage social media platforms and digital communities
• Create and manage monthly content calendars
• Drive engaging content across Instagram, Facebook, YouTube and other platforms
• Plan and execute social media campaigns, contests and brand activations
• Collaborate with influencers, creators and brand partners
• Monitor social media trends and identify opportunities for growth
• Track engagement, reach, followers, traffic and other key performance metrics
• Analyze social media insights and optimize content based on performanceCoordinate with creative, marketing and agency teams for campaign execution
• Ensure consistent brand communication and tone across all platforms
• Stay updated with emerging social media trends, formats and platform features