Social Media Executive

Pushpam Infra; Pune District; On-site; INR 500,000 - 1,000,000; Full time

Job summary

Pushpam Infra is seeking a proactive Social Media Manager to lead content planning, creation, and publishing across Instagram, Facebook, LinkedIn, YouTube and X. You will engage communities, track KPIs, and turn data into actionable insights.

Ideal candidates have 2-3 years of hands-on social media experience, strong analytics, and proficiency with Meta Business Suite, Canva, CapCut, and scheduling tools. Fluent English and deadline-driven execution are essential.

Qualifications

• Graduate in Mass Media / Marketing / Communications.
• 2–3 years of hands-on social media execution for brands or a digital agency.
• Strong analytics and reporting using Meta Business Suite and Analytics tools.

Responsibilities

• Content planning: Build and maintain weekly/monthly content calendars aligned with brand goals and campaigns.
• Content creation and curation: Write captions, create or coordinate visuals, reels, and curate third-party content.
• Publishing: Schedule and publish posts across Instagram, Facebook, LinkedIn, YouTube and X, adapting content for each platform.
• Community management: Respond to comments, DMs and reviews; engage followers and handle queries professionally.
• Analytics and reporting: Track KPIs daily; prepare weekly/monthly reports with insights and recommendations.
• Trend and competitor analysis: Monitor platform trends and competitor activity; share findings.
• Coordination: Work with design, content and client/marketing teams for timely execution.
• Influencer marketing: Identify and onboard influencers; manage outreach, briefs, timelines, deliverables; report performance.

Skills

Content planning

Content creation

Social publishing

Community management

Analytics reporting

A/B testing

Trend analysis

Influencer outreach

Campaign management

Platform proficiency

Education

Mass Media / Marketing / Communications

Tools

Meta Business Suite

Buffer

Hootsuite

Canva

CapCut

Google Analytics

Job description

Role & responsibilities

1. Content planning: Build and maintain weekly/monthly content calendars aligned with brand goals, campaigns and key dates.

2. Content creation and curation: Write captions and copy, coordinate or create creatives, reels and short videos, and curate relevant third-party content.

3. Publishing: Schedule and publish posts on time across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), adapting content to each platform.

4. Community management: Respond to comments, DMs and reviews promptly; engage with followers and handle queries or escalations professionally.

5. Analytics and reporting: Track KPIs daily (reach, impressions, engagement rate, follower growth, CTR, video views, conversions); prepare weekly and monthly performance reports with clear insights and recommendations; run A/B tests and use data to optimise content, posting times and formats.

6. Trend and competitor analysis: Monitor platform trends, algorithm changes and

competitor activity; share regular findings and new content ideas.

7. Coordination: Work closely with design, content and client/marketing teams to ensure timely, high-quality execution.

8. Influencer marketing: Identify, vet and onboard relevant influencers and creators; manage outreach, briefs, timelines and deliverables; coordinate collaborations and UGC; track campaign performance (reach, engagement, conversions, ROI) and

include results in reports.

Preferred candidate profile

1. Graduate in Mass Media / Marketing / Communications

2. 2-3 years of hands-on social media execution experience for brands or a digital agency

3. Strong analytics and reporting skills: Meta Business Suite,

Instagram/YouTube/LinkedIn Insights, Google Analytics; able to track KPIs (reach, engagement, CTR, conversions, ROI) and turn data into insights

4. Proficient across Instagram, Facebook, LinkedIn, YouTube and X (Twitter), incl. scheduling tools (Meta Business Suite, Buffer/Hootsuite)

5. Content planning, creation and curation: content calendars, copywriting, basic design/video editing (Canva, CapCut or similar)

Excellent written and verbal communication; fluent in English

7. Strong execution focus: prompt, deadline-driven, organised and able to manage multiple accounts

Up to date with platform trends and algorithms; skilled at community management and competitor analysis