Social Media & Meta Ads Specialist

Namifyx Private Limited; Bajidpur; On-site; INR 350,000 - 550,000; Full time

Job summary

Namifyx Private Limited in India is seeking a creative Social Media & Meta Ads Specialist to manage and grow the brand across platforms. You will create engaging content, run high-performing campaigns on Facebook and Instagram, and drive measurable results.

The role focuses on lead generation, brand awareness, and performance marketing with strong emphasis on ROI and trend-driven content. Prior IT/digital marketing exposure is preferred, with a hands-on approach to campaigns.

Qualifications

• Experience in IT / digital marketing preferred.
• Hands-on lead generation campaign experience.

Responsibilities

• Social Media Management: manage all platforms, plan and execute monthly content calendars, create posts/reels/stories, monitor trends, respond to comments to maintain engagement.
• Meta Ads: plan, create and manage paid campaigns on Facebook & Instagram, perform audience targeting, A/B testing, optimize campaigns, manage budgets and generate leads and conversions.
• Analytics & Reporting: track metrics (reach, engagement, conversions, CPC, ROAS), prepare weekly/monthly reports, use insights to improve future strategies.

Skills

Social media management

Meta ads

Content creation

Audience targeting

A/B testing

ROI optimization

Analytics

Job description

We are looking for a creative and performance-driven Social Media & Meta Ads Specialist to manage and grow our brand presence across social platforms. The ideal candidate will be responsible for creating engaging content, running high-performing ad campaigns on Meta platforms (Facebook & Instagram), and driving measurable results.

Key Responsibilities

• Social Media ManagementManage and handle all social media platforms (Instagram, Facebook, LinkedIn, etc.)Plan and execute monthly content calendarsCreate engaging posts, reels, and stories aligned with brand identityMonitor trends and implement creative ideas to boost engagementRespond to comments, messages, and maintain community engagement• Meta Ads (Facebook & Instagram Ads)Plan, create, and manage paid ad campaigns on Meta platformsPerform audience targeting, A/B testing, and campaign optimizationAnalyze campaign performance and improve ROIManage ad budgets and ensure cost-effective resultsGenerate leads, conversions, and brand awareness through ads• Analytics & ReportingTrack performance metrics (reach, engagement, conversions, CPC, ROAS)Prepare weekly and monthly performance reportsUse insights to improve future strategies

Preferred Qualities

• Experience in IT / Digital Marketing industry• Hands-on experience in lead generation campaigns• Understanding of branding and performance marketing