Senior Meta Ads Specialist

Promaynov Advisory Services Pvt. Ltd; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Promaynov Advisory Services Pvt. Ltd seeks a seasoned Meta Ads Specialist to plan, launch, manage, and optimise Facebook and Instagram campaigns. You will own performance, budgets and audience strategy to generate quality leads and sales for B2B services.

You will support Australian client campaigns, work with GoHighLevel or HubSpot CRM ecosystems, and continually test creatives, audiences and landing pages to lift ROAS. A strong analytical mindset and independent ownership are essential.

Qualifications

• 5+ years hands-on experience running Facebook & Instagram ads.
• Experience managing paid Facebook & Instagram campaigns.
• Strong expertise in audience targeting and media buying.
• Track record of generating leads or sales and scaling campaigns.
• Experience managing multiple campaigns and budgets.
• Knowledge of campaign structure, bidding, tracking & retargeting.
• Ability to analyse data and make outcomes-based decisions.
• Clear communication, organization and problem-solving.
• Experience working with Australian businesses.
• B2B/lead-gen campaigns experience.
• CRM familiarity with GoHighLevel or HubSpot.
• Meta advertising certifications.

Responsibilities

• Develop and execute Meta advertising strategies aligned with business goals.
• Set up and manage campaigns, ad sets and ads through Meta Ads Manager.
• Research and refine audiences using prospecting, custom and lookalike audiences.
• Manage media buying, budget allocation and campaign scaling.
• Test creatives, copy, offers and landing pages for better results.
• Monitor performance and optimise cost per lead, CPA and ROAS.
• Collaborate with designers and copywriters on ad content.
• Set up and validate conversion tracking with Meta Pixel & Conversions API.
• Track lead quality and sales outcomes with teams to evaluate impact.
• Provide weekly and monthly reports with insights and actions.

Skills

Facebook Ads

Instagram Ads

Media buying

Lead generation

Budget management

Conversion tracking

Data analysis

Communication

Accountability

Australian market

B2B advertising

Meta Certifications

Scaling campaigns

Reporting accuracy

Tools

Meta Ads Manager

GoHighLevel

HubSpot

Job description

We are seeking an experienced Meta Ads Specialist to plan, launch, manage and optimise paid advertising campaigns across Facebook and Instagram. You will take ownership of campaign performance, advertising budgets and audience strategy to generate quality leads, sales and measurable business growth.

Responsibilities

• Develop and execute Meta advertising strategies aligned with business goals.
• Set up and manage campaigns, ad sets and ads through Meta Ads Manager.
• Research, build and refine audiences using prospecting, custom audiences, lookalike audiences and retargeting.
• Manage media buying, budget allocation and campaign scaling.
• Test ad creatives, copy, offers, audiences and landing pages to improve results.
• Monitor campaign performance and optimise cost per lead, cost per acquisition and return on ad spend.
• Work with designers and copywriters to develop effective advertising content.
• Set up, troubleshoot and validate conversion tracking, including Meta Pixel, Conversions API and campaign tracking links.
• Track lead quality and sales outcomes with sales teams to assess campaign effectiveness.
• Provide clear weekly and monthly reports covering results, insights and recommended actions.
• Quality and volume of leads or sales generated.
• Cost per qualified lead or customer acquisition.
• Return on advertising spend, where applicable.

Requirements

• Experience required: Minimum 5 years of hands-on experience running Facebook and Instagram ads, audience targeting and media buying.
• Minimum 10 years of proven experience managing paid Facebook and Instagram advertising campaigns.
• Strong practical expertise in running ads, audience targeting and media buying.
• Demonstrated success generating leads or sales and scaling campaigns while maintaining performance.
• Experience managing multiple campaigns, accounts and advertising budgets.
• Strong understanding of campaign structure, bidding, conversion tracking, retargeting and creative testing.
• Ability to analyse campaign data and make decisions based on business outcomes.
• Strong communication, organisation and problem-solving skills.
• Ability to work independently and take accountability for results.
• Managing campaigns for Australian businesses.
• B2B, service-based business or lead generation campaigns.
• Working with CRM platforms such as GoHighLevel or HubSpot.
• Meta advertising certifications.
• Ability to scale successful campaigns.
• Accuracy of tracking and clarity of reporting.