Social Media Specialist

Siri Consultants; Hyderabad; On-site; INR 350,000 - 700,000; Full time

Job summary

Siri Consultants is seeking a skilled Paid Ad Specialist to manage Meta Ads campaigns and craft engaging creatives. You will optimize campaigns for lead generation, ROAS, and cost efficiency while maintaining brand-aligned social content.

You will also perform A/B tests on ads, manage content calendars, and provide weekly performance summaries. A strong portfolio and English proficiency are essential for this role.

Qualifications

• 1–3 years of verified Meta Ads campaign management experience.
• Experience creating and delivering creative assets for ads.
• Proficiency with Meta Ads Manager and Meta Business Suite.
• Strong written English communication skills.
• Portfolio or sample links showcasing previous campaigns is required.

Responsibilities

• Plan, set up, monitor, and scale paid ad campaigns across Facebook and Instagram using Meta Ads Manager.
• Focus on lead generation, conversion events, reach, and cost optimization (CAC, CPL, ROAS).
• Independently create modern social media creatives and banners using Canva and Adobe tools.
• Run A/B tests on creatives, audiences, and copy to lower acquisition costs.
• Maintain organic content calendar and write conversion-focused captions and headlines.
• Analyze campaign insights, track pixel/conversion API attribution, and deliver weekly reports.

Skills

Meta Ads campaign management

Creative asset production

Strong written English

Portfolio evidence

Tools

Meta Ads Manager

Meta Business Suite

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Role & responsibilities

Paid Ad Management

Plan, set up, monitor, and scale paid ad campaigns across Facebook and Instagram using Meta Ads Manager.

Performance Optimization

Focus on lead generation, conversion events, reach, and cost optimization (CAC, CPL, ROAS).

Graphic Design

Independently create modern social media creatives, ad banners, carousel slides, and story graphics using Canva, Adobe Photoshop, or Illustrator.

A/B Testing

Run creative, audience, and ad copy split tests to continually lower acquisition costs and elevate engagement.

Content & Calendar

Maintain organic social media scheduling, ensure brand aesthetic consistency, and write conversion-focused captions and headlines.

Reporting

Analyze campaign insights, track pixel/conversion API attribution, and deliver weekly performance summaries

Preferred candidate profile

• Experience: 1 to 3 years of verified experience managing Meta Ads campaigns and creative asset production.
• Tool Proficiency: Strong command of Meta Ads Manager, Meta Business Suite, Canva, and Adobe Photoshop/Illustrator.
• Targeting: Clear grasp of custom audiences, Lookalike audiences (LLAs), re-targeting funnels, and pixel event setup.
• Communication: Good written English skills for drafting hooks, short-form copy, and call-to-actions (CTAs).
• Portfolio: A portfolio or sample links showcasing previous graphic designs and ad campaigns is required.