Performance Marketing Specialist

NoeticMinds Consulting; India; On-site; INR 500,000 - 800,000; Full time

Job summary

NoeticMinds Consulting is seeking a performance-driven Social Media Strategist & E-commerce Marketing Specialist to enhance brand visibility and engagement. The ideal candidate will develop and execute effective social media strategies and collaborate with creative teams.

The role requires 1–3 years of experience in performance marketing and handling ad budgets, alongside an MBA in Marketing or Digital Marketing. A data-driven approach to optimize campaign performance is essential.

Qualifications

• 1–3 years of relevant experience in Performance Marketing / Paid Ads.
• Experience handling live ad budgets is mandatory.

Responsibilities

• Develop and execute social media strategies to improve reach, engagement, and brand positioning.
• Collaborate closely with creative teams to design high-performing ad creatives and content.
• Plan, manage, and optimize Meta (Facebook & Instagram) ad campaigns.
• Handle monthly ad budgets effectively.
• Track and analyze key performance metrics such as CTR, CPA, ROAS, and conversions.
• Prepare detailed weekly and monthly performance reports.
• Leverage data insights to continuously improve campaign outcomes.

Skills

Performance Marketing

Meta Ads / Facebook Ads

Instagram Growth Strategy

Paid Campaign Optimization

ROI & ROAS Driven Marketing

Audience Targeting & Retargeting

Data & Analytics Focused Marketing

Education

MBA (Marketing / Digital Marketing preferred)

Job description

We are looking for a performance-driven Social Media Strategist & E-commerce Marketing Specialist to enhance brand visibility, engagement, and growth through data-driven marketing strategies. This role is ideal for professionals passionate about paid media, social growth, and ROI-focused campaigns.

Key Responsibilities

• Develop and execute social media strategies to improve reach, engagement, and brand positioning.
• Collaborate closely with creative teams to design high-performing ad creatives and content.
• Plan, manage, and optimize Meta (Facebook & Instagram) ad campaigns.
• Handle monthly ad budgets effectively.
• Track and analyze key performance metrics such as CTR, CPA, ROAS, and conversions
• Prepare detailed weekly and monthly performance reports
• Leverage data insights to continuously improve campaign outcomes

Requirements

• MBA (Marketing / Digital Marketing preferred)
• 1–3 years of relevant experience in:
• Performance Marketing / Paid Ads
• Experience handling live ad budgets is mandatory

Required Skills

Performance Marketing Meta Ads / Facebook Ads Instagram Growth Strategy Paid Campaign Optimization ROI & ROAS Driven Marketing Audience Targeting & Retargeting Data & Analytics Focused Marketing