Performance Marketer - Meta Ads

Leadtap Digi Solutions Coimbatore; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Leadtap Digi Solutions Coimbatore is seeking an experienced Meta Ads expert with at least 2 years hands-on experience in Facebook and Instagram advertising. You will manage Meta campaigns to generate leads, conversions, and measurable ROI, Plan, launch, and optimize campaigns, and collaborate with design teams.

The ideal candidate has strong knowledge of audience targeting, retargeting, pixel tracking, and performance metrics, and can scale high-performing campaigns while maintaining a

Qualifications

• Minimum 2 years hands-on Meta Ads experience in Facebook/Instagram.
• Expertise in campaign strategy, audience targeting, and optimization.
• Experience with lead generation and conversion campaigns.
• Knowledge of retargeting, audiences, and lookalike audiences.
• Strong analytics and ability to scale campaigns.
• Experience with Meta Pixel, Conversions API, and Events Manager.
• Ability to manage multiple campaigns and client accounts.

Responsibilities

• Plan, launch, and optimize Meta Ads campaigns across Facebook and Instagram.
• Develop funnel structures and targeting strategies.
• Create Custom Audiences and Lookalike Audiences; manage retargeting.
• Monitor CPL, CPA, and ROAS; adjust bids and budgets.
• Run A/B tests on creatives, copy, and audiences.
• Prepare performance reports and insights.
• Collaborate with designers and content teams to craft ad creatives.
• Utilize Meta Business Suite and Ads Manager for account management.

Skills

Meta Ads Manager

Meta Business Suite

Lead generation

Conversion campaigns

Retargeting strategies

Audience segmentation

Analytics & optimization

Tools

Meta Ads Manager

Meta Business Suite

Job description

We are looking for an experienced Meta Ads expert with at least 2 years of hands-on experience in Facebook and Instagram advertising. The candidate should have strong expertise in campaign strategy, audience targeting, performance optimization, and scaling campaigns.

The role involves managing Meta advertising campaigns to generate leads, conversions, and measurable ROI.

Key Responsibilities:

• Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram).


• Develop campaign strategies, audience targeting, and funnel structures.


• Create and manage Custom Audiences, Lookalike Audiences, and retargeting campaigns.


• Monitor campaign performance and optimize for CPL, CPA, and ROAS.


• Conduct A/B testing on creatives, copy, and audiences.


• Manage campaign budgets and scale high-performing campaigns.


• Implement and manage Meta Pixel and conversion tracking.


• Analyze campaign data and provide performance reports and insights.


• Work with designers and content teams to create high-performing ad creatives.


• Manage and monitor accounts using Meta Business Suite and Meta Ads Manager.

Required Skills:

• Strong experience with Meta Ads Manager


• Working knowledge of Meta Business Suite


• Expertise in lead generation and conversion campaigns


• Knowledge of retargeting strategies and audience segmentation


• Understanding of Meta Pixel, Conversions API (CAPI), Events Manager, event match quality, Aggregated Event Measurement, and Advantage+ campaigns


• Strong analytical and optimization skills


• Ability to manage multiple campaigns and accounts

Preferred:

• Experience handling multiple client accounts


• Understanding of landing page optimization


• Familiarity with Google Analytics / GA4

Ideal Candidate:

• Minimum 2 years of hands-on Meta Ads experience


• Strong understanding of performance marketing


• Data-driven and results-focused


• Able to manage campaigns independently