Meta Ads Expert

ArtifactGeeks; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

ArtifactGeeks is seeking a highly analytical Meta Ads Expert to manage and scale Facebook and Instagram campaigns. The role focuses on lead generation, conversion optimization, audience targeting, budget management, and pixel tracking to maximize ROAS.

The ideal candidate will optimize campaigns, conduct competitive analysis, and report insights to management, contributing to cost-efficient growth and scalable results.

Qualifications

• Bachelor's degree or related field required.
• Digital Marketing Certifications are a plus.

Responsibilities

• Create and launch Facebook and Instagram advertising campaigns with clear objectives.
• Configure audiences, placements, and budgets for optimal performance.
• Set up and manage A/B tests for creatives and audiences.
• Monitor daily performance and allocate budgets to maximize ROAS.
• Install and validate Meta Pixel; implement and test Conversion API (CAPI).
• Analyze data to improve CPL, CTR, conversion rate, and ROAS.
• Prepare weekly/monthly performance reports for management.

Skills

Meta Ads Manager

Facebook Advertising

Instagram Advertising

Audience Targeting

Remarketing Campaigns

Conversion Campaigns

Lead Generation Campaigns

Meta Pixel Implementation

Conversion API

Campaign Optimization

Budget Management

Education

Bachelors degree in Marketing / related field

Job description

We are looking for a highly analytical and performance-driven Meta Ads Expert to manage, optimize, and scale Facebook and Instagram advertising campaigns. The ideal candidate should have strong experience in lead generation, conversion campaigns, audience targeting, budget management, pixel implementation, and campaign optimization.

The primary objective of this role is to generate high-quality leads and maximize Return on Ad Spend (ROAS) while maintaining cost efficiency.

1 Qualifications

Bachelor's Degree in a related field.

Digital Marketing Certifications will be an added advantage.

2 Requirements & Qualifications

Develop Meta advertising strategies aligned with business goals.

Create lead generation, traffic, engagement, awareness, and conversion campaigns.

Identify target audiences based on demographics, interests, and behaviors.

Conduct competitor research and campaign analysis.

Campaign Setup & Management

Create and launch Facebook and Instagram advertising campaigns.

Configure campaign objectives, audiences, placements, and budgets.

Set up A/B testing for creatives, audiences, and ad copies.

Manage daily campaign performance and budget allocation.

Pixel & Conversion Tracking

Install and configure Meta Pixel.

Set up Conversion API (CAPI).

Monitor event tracking and conversion reporting.

Ensure accurate lead attribution.

Optimization & Scaling

Analyze campaign performance regularly.

Optimize campaigns to reduce CPL (Cost Per Lead).

Improve CTR, Conversion Rate, and ROAS.

Scale winning campaigns while maintaining profitability.

Reporting & Analytics

Prepare weekly and monthly performance reports.

Analyze campaign metrics and identify improvement opportunities.

Present campaign insights to management.

Required Skills

Technical Skills

Meta Ads Manager

Facebook Advertising

Instagram Advertising

Audience Targeting

Remarketing Campaigns

Conversion Campaigns

Lead Generation Campaigns

Meta Pixel Implementation

Conversion API

Campaign Optimization

Budget Management

Analytical Skills

Data Analysis

ROAS Calculation

CPL Optimization

Conversion Rate Analysis

Campaign Performance Tracking

Soft Skills

Communication Skills

Attention to Detail

Strategic Thinking

Problem Solving

Time Management

Preferred Skills

Knowledge of Google Analytics 4.

Experience with CRM integrations.

Understanding of Landing Page Optimization.

Experience with Shopify, WordPress, or Lead Generation Funnels.