Meta Ads Expert

Skillmyze Private Limited; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Skillmyze Private Limited is seeking a results-driven Meta Ads Expert to manage, optimize, and scale paid campaigns across Facebook and Instagram. The candidate should excel in campaign management, audience targeting, and lead generation to drive conversions and ROAS.

The role requires hands-on experience with Meta platforms, crafting strategies, and continuous performance optimization to achieve business objectives.

Qualifications

• Hands-on experience planning, creating and managing Meta (Facebook & Instagram) campaigns.
• Ability to optimize CPL, CPC, CPA and ROAS through data-driven tweaks.
• Experience in lead generation campaigns and audience research.

Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
• Develop effective campaign strategies based on business objectives.
• Set up and optimize campaigns for Lead Generation, Website Traffic, Conversions, and Sales.
• Conduct audience research and create relevant custom, lookalike, and retargeting audiences.
• Monitor campaign performance, budgets, CPL, CTR, CPC, CPA, ROAS, and conversions.

Skills

Campaign management

Audience targeting

Performance optimization

Lead generation

Tools

Facebook Ads Manager

Instagram Ads

Meta Business Suite

Job description

Job Description

We are looking for a results-driven Meta Ads Expert to manage, optimize, and scale paid advertising campaigns across Facebook and Instagram. The ideal candidate should have strong hands-on experience in campaign management, audience targeting, performance optimization, and lead generation.

Requirements

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns.
• Develop effective campaign strategies based on business objectives.
• Set up and optimize campaigns for Lead Generation, Website Traffic, Conversions, and Sales.
• Conduct audience research and create relevant custom, lookalike, and retargeting audiences.
• Monitor campaign performance, budgets, CPL, CTR, CPC, CPA, ROAS, and conversions.