Social Media Marketing Specialist

Sturlite India; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Job summary

A dynamic marketing company in Bengaluru is seeking a Social Media Marketing Specialist to enhance their brand presence across various platforms. Candidates will be responsible for creating compelling content, engaging audiences, and analyzing performance metrics. The ideal applicant should have a bachelor's degree and 1-4 years of social media marketing experience. A creative mindset, strong knowledge of social media, and analytical skills are essential. This full-time position offers opportunities for professional growth.

Qualifications

• 1–4 years of hands-on experience in social media marketing.
• Strong knowledge of social media platforms and content formats.
• Basic understanding of social media ads, targeting, and budgeting.

Responsibilities

• Plan, create, and publish engaging content across social media.
• Manage daily social media activities including scheduling and engagement.
• Run and optimize paid social media campaigns.

Skills

Content creation

Audience engagement

Analytics

Performance-driven campaigns

Social media ads

Communication skills

Creativity

Education

Bachelor’s degree in Marketing, Mass Communication, Business, or related field

Tools

Meta Insights

Google Analytics

Hootsuite

Canva

Adobe Creative Suite

Job description

Job Title: Social Media Marketing Specialist

Department: Marketing / Digital Marketing

Experience: 1.5 - 2 Years

Employment Type: Full-time

Job Summary

We are looking for a creative and result-oriented Social Media Marketing Specialist to manage and grow our brand presence across social media platforms. The ideal candidate should be skilled in content creation, audience engagement, analytics, and performance-driven campaigns to increase brand awareness and lead generation.

Key Responsibilities

• Plan, create, and publish engaging content (posts, reels, stories, videos) across platforms such as Instagram, Facebook, LinkedIn, Twitter/X, and YouTube
• Manage daily social media activities including scheduling, posting, and community engagement
• Develop monthly content calendars aligned with marketing campaigns and business goals
• Monitor comments, messages, and reviews; respond in a timely and professional manner
• Run and optimize paid social media campaigns to improve reach, engagement, and conversions
• Track and analyze performance metrics using tools like Meta Insights, Google Analytics, Hootsuite, or similar
• Collaborate with design, content, and marketing teams for campaign execution
• Stay updated with the latest social media trends, algorithms, and best practices
• Support influencer marketing and brand collaboration initiatives

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Business, or related field
• 1–4 years of hands-on experience in social media marketing
• Strong knowledge of social media platforms and content formats
• Basic understanding of social media ads, targeting, and budgeting
• Excellent written and communication skills
• Creative mindset with attention to detail
• Ability to analyze data and convert insights into action

Preferred Skills (Good to Have)

• Experience with Canva, Adobe Creative Suite, or video editing tools
• Knowledge of SEO, content marketing, and email marketing
• Experience handling brand pages or agency-side social media accounts