Social Media Specialist

Singhania Buildcon; Raipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Singhania Buildcon Pvt. Ltd is seeking a creative Social Media Manager to oversee the company’s online presence. You will plan, implement, and monitor social media strategies to build brand awareness, drive engagement, and support marketing goals.

The role involves managing daily posts across major platforms, planning calendars, and using analytics to optimize performance. Proficiency in content creation, copywriting, and basic design is required, with experience in paid ads a strong plus.

Qualifications

• Strong knowledge of social media platforms and algorithms.
• Content creation and copywriting skills.
• Basic graphic design knowledge (Canva, Photoshop preferred).
• Understanding of social media analytics tools.
• Paid ads management knowledge (Meta Ads, LinkedIn Ads).
• Good communication and creativity.
• Time management and multitasking ability.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Manage daily posting on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Plan monthly content calendars.
• Monitor social media trends and competitor activities.
• Run paid campaigns and track ROI.
• Respond to comments, messages, and customer queries.
• Analyze performance and prepare reports.
• Coordinate with marketing, design, and sales teams.

Skills

Content creation

Copywriting

Graphic design basics

Analytics tools

Paid ads

Social media strategy

Communication

Time management

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

Photoshop

Video editing

Job description

Job Summary

We are looking for a creative and data-driven Social Media Manager to handle our companys online presence across multiple social media platforms. The candidate will be responsible for planning, implementing, managing, and monitoring social media strategy to increase brand awareness, improve marketing efforts, and drive engagement.

Key Roles & Responsibilities

• Develop and execute social media strategies aligned with business goals
• Manage daily posting on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Create engaging content (text, images, reels, videos, stories, etc.)
• Plan monthly content calendars
• Monitor social media trends and competitor activities
• Run paid social media campaigns and track ROI
• Respond to comments, messages, and customer queries
• Analyze performance using analytics tools and prepare reports
• Coordinate with marketing, design, and sales teams
• Required Skills
• Strong knowledge of social media platforms and algorithms
• Content creation and copywriting skills
• Basic graphic design knowledge (Canva, Photoshop preferred)
• Understanding of social media analytics tools
• Paid ads management knowledge (Meta Ads, LinkedIn Ads, etc.)
• Good communication and creativity
• Time management and multitasking ability

Technical Skills

• Facebook, Instagram, LinkedIn, Twitter, YouTube Handling
• Social Media Scheduling Tools (Hootsuite, Buffer, Meta Business Suite)
• Basic Graphic Design (Canva, Photoshop)
• Video Editing Basics (Reels, Shorts, TikTok style videos)
• Social Media Analytics & Reporting
• Paid Ads Management (Meta Ads, Google Ads, LinkedIn Ads)

Marketing Skills

• Digital Marketing Knowledge
• SEO & Hashtag Strategy
• Influencer Marketing Understanding
• Lead Generation via Social Media
• Audience Targeting & Segmentation