Social Media Specialist

Aimarketinglab; Hyderabad; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Collaborative work environment

Opportunities for professional growth

Competitive compensation and benefits

Job summary

A digital marketing agency in Hyderabad is seeking a Social Media Specialist to manage and enhance their public presence. Responsibilities include developing strategies, creating content, and analyzing campaign performance across platforms like Instagram and LinkedIn. The ideal candidate has over 3 years of experience in social media and holds a Bachelor’s degree in Marketing or Communications. This role offers a dynamic work environment with opportunities for growth and competitive compensation.

Qualifications

• 3+ years of experience in social media management (agency or brand side).
• Expertise in major social media platforms like Instagram, LinkedIn, Facebook, etc.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Create, curate, and manage all published content.
• Monitor, listen, and respond to users across social platforms.

Skills

Social media management

Communication skills

Content creation

Analytics tools proficiency

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Meta Insights

Hootsuite

Buffer

Job description

Role Summary:

As a Social Media Specialist, you will oversee the company's interactions with the public through implementing content strategies on social media platforms. Your role will include managing social media accounts, creating high-quality content, analyzing usage data, facilitating customer service, and managing campaigns to drive engagement and achieve marketing goals.

Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with the brand’s business goals.
• Create, curate, and manage all published content (images, videos, written, and audio/podcast).
• Monitor, listen, and respond promptly to users across platforms, ensuring positive customer experiences.
• Analyze, review, and report on the effectiveness of campaigns and strategies to maximize results and evolve the approach.
• Collaborate with marketing, creative, and sales teams to maintain consistent brand messaging.
• Leverage analytics tools to measure campaign success and refine future strategies.
• Stay current with social media trends, emerging platforms, and best practices.
• Manage social media ad campaigns – budgeting, targeting, optimization, and reporting.
• Act as a brand advocate with a consistent voice and persona.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in social media management (agency or brand side).
• Expertise in Instagram, LinkedIn, Facebook, Twitter, TikTok, etc.
• Proficiency with Google Analytics, Meta Insights, Hootsuite, Buffer, etc.
• Exceptional communication and writing skills.
• Ability to manage multiple projects and meet deadlines.
• Strong creative eye and attention to detail.
• Familiarity with digital strategies – ads, influencers, community engagement.

Desired Skills:

• Graphic design and video editing (Canva, Adobe Suite).
• Understanding of SEO and content optimization.
• Knowledge of performance metrics and ROI tracking.
• Proven success in increasing audience engagement and brand reach.

Why Join Us:

• Collaborative, dynamic work environment.
• Opportunities for professional growth and learning.
• Competitive compensation and benefits.
• Shape the digital presence of an innovative brand.