Social Media Marketing Specialist

Sotbella; Dadri; On-site; INR 334,800 - 446,400; Full time

Job summary

A marketing company located in India is looking for a Social Media Executive to manage their social media channels. The ideal candidate should have a Bachelor’s degree in Marketing or a related field and 1-2 years of relevant experience. Responsibilities include developing social media strategies, creating engaging content, and monitoring performance metrics to enhance engagement and growth. This role requires proficiency in digital tools like Canva and Hootsuite, along with strong communication skills.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1–2 years of experience in a social media or digital marketing role.
• Strong understanding of major platforms and content trends.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Create, schedule, and publish daily content across various platforms.
• Engage with followers promptly and professionally.

Skills

Creative mindset

Excellent written communication

Proficiency with social media tools

Understanding of digital trends

Basic knowledge of analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Meta Business Suite

Hootsuite

Job description

Department: Marketing / Digital Marketing

Reports To: Marketing Manager

Job Summary:

We’re looking for a creative and proactive Social Media Executive to support the planning, execution, and management of our social media channels. The ideal candidate is passionate about digital trends, understands platform algorithms, and knows how to create engaging, on‑brand content that drives interaction and growth.

Key Responsibilities:

• Assist in developing and implementing social media strategies to align with marketing goals.
• Create, schedule, and publish daily content (text, image, video, stories) across platforms like Instagram, Facebook, LinkedIn, TikTok, and X (Twitter).
• Engage with followers by responding to comments, DMs, and mentions promptly and professionally.
• Monitor social media trends, competitor activity, and audience preferences to optimize performance.
• Work closely with design, content, and marketing teams to ensure cohesive brand messaging.
• Track KPIs such as reach, engagement, followers, and conversions; prepare regular performance reports.
• Stay updated on platform updates, algorithm changes, and best practices.
• Assist in managing paid campaigns (e.g., boosting posts, setting up ads, tracking performance).
• Support influencer and community engagement initiatives when applicable.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1–2 years of experience in a social media or digital marketing role (internship experience counts).
• Strong understanding of major platforms and content trends.
• Excellent written and verbal communication skills.
• Proficiency with tools like Canva, Meta Business Suite, Hootsuite, or similar.
• Basic knowledge of social media analytics and performance tracking.
• Creative mindset with attention to detail and visual storytelling.