Digital Marketing Specialist

Aimpakt Mediatek; Mumbai; On-site; INR 900,000 - 1,700,000; Full time

Job summary

Aimpakt Mediatek Pvt Ltd. is seeking a Digital Marketing Specialist to lead social media strategy, create compelling content, and drive performance marketing across major platforms. You will manage campaigns and optimize engagement to deliver measurable results.

Ideal candidates will have hands-on experience with Meta Ads, Google Ads, and LinkedIn Campaign Manager, plus strong creative and analytical skills for multi-client campaigns.

Qualifications

• Plan and execute social media strategies across platforms.
• Create engaging content aligned with brand objectives.
• Monitor and optimize campaigns for performance and ROI.
• Coordinate with design teams for high-quality assets.

Responsibilities

• Plan and execute social media strategies across LinkedIn, Instagram, Facebook, and other platforms.
• Manage social media calendars, content publishing, and regular posting.
• Drive post engagement through likes, comments, shares, discussions, and audience interactions.
• Develop strategies to improve organic reach, follower growth, engagement rates, and brand visibility.
• Actively monitor and respond to comments, messages, and audience interactions.
• Analyze post performance and optimize content to maximize engagement.

Skills

Social media management

Content development

Performance marketing

Campaign management

Analytics & reporting

Communication

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Canva

Adobe Creative Suite

Job description

We are looking for a creative, proactive, and results-driven Digital Marketing Specialist with hands-on experience in social media marketing, creative content development, post engagement, and performance marketing. The ideal candidate should be capable of managing digital campaigns, creating engaging content, increasing audience interaction, and delivering measurable marketing results.

Key Responsibilities

1. Social Media Marketing & Engagement

• Plan and execute social media strategies across LinkedIn, Instagram, Facebook, and other digital platforms.
• Manage social media calendars, content publishing, and regular posting.
• Drive post engagement through likes, comments, shares, discussions, and audience interactions.
• Develop strategies to improve organic reach, follower growth, engagement rates, and brand visibility.
• Actively monitor and respond to comments, messages, and audience interactions.
• Analyze post performance and optimize content to maximize engagement.

2. Creative & Content Development

• Develop engaging social media creatives, carousels, reels, videos, and promotional campaign content.
• Create compelling captions, campaign messaging, and engaging content aligned with brand objectives.
• Coordinate with designers and content teams to deliver high-quality creative assets.
• Identify trending topics, content formats, and creative ideas to improve audience engagement.
• Ensure brand consistency across all digital platforms.

3. Performance Marketing & Paid Campaigns

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
• Manage audience targeting, campaign budgets, lead generation, and conversion optimization.
• Improve campaign performance through A/B testing and continuous optimization.
• Track key metrics, including CTR, CPC, CPL, conversions, engagement rates, and ROAS.
• Prepare campaign performance reports with actionable recommendations.

Required Skills & Qualifications

• 4-9 years of relevant digital marketing experience, preferably in a digital marketing agency.
• Strong hands-on experience in social media management, post engagement, and community building.
• Practical experience with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
• Good creative sense with the ability to develop engaging digital content.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Understanding of social media algorithms, organic growth strategies, and engagement optimization.
• Strong analytical, communication, and campaign management skills.
• Ability to manage multiple client accounts and deliver results within deadlines.

Preferred Candidate

• Experience managing social media and performance marketing for B2B and B2C brands.
• Proven ability to improve post engagement, organic reach, and audience growth.
• Creative mindset combined with strong analytical and execution skills.
• Ability to independently manage digital marketing activities from planning to performance reporting.