Social Media Specialist

Virohaa Internet Media; Paschim Bardhaman; On-site; INR 300,000 - 600,000; Full time

Job summary

Virohaa Internet Media in West Bengal, India is looking for a driven Social Media Specialist to maximize customer engagement and brand building through social media marketing. The ideal candidate should have a Bachelor's degree and at least one year of social media management experience.

Responsibilities include developing campaigns, creating engaging content, and interacting with clients to lead social strategies effectively. Knowledge of analytics tools and design software like Photoshop is a plus. A competitive salary is offered.

Qualifications

• Minimum 1 year of social media management experience on various projects.
• Excellent consulting, writing, editing, and communication skills.
• Demonstrable social community building and networking experience.
• Good understanding of major marketing channels.

Responsibilities

• Develop and execute social media projects and campaigns.
• Create, edit, and publish daily content to engage users.
• Engage and interact with the audience on social media.
• Liaison with other teams like SEO and content marketing.

Skills

social media campaign

social branding campaign

copy writing

edit content

social promotions campaign editing

Education

Bachelor's in relevant field

Tools

Google Analytics

Photoshop

Adobe Illustrator

Job description

Job Description

Social Media Specialist

We are looking for a driven Social Media Specialist to attract and interact with targeted social platforms, virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, brand building, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap for different clients.

• Develop and execute social media projects and campaigns
• Create, edit, publish and share daily content (original text, images, video or HTML) to build meaningful connection with traffic
• Write and edit copy/content for social media posts and artworks
• Brainstorm and create new concepts and ideas for regular posts
• Engage and interact with the audience on social media handles effectively
• Work with different clients and lead them to create campaigns and content for the brand
• Liaison with other teams like SEO, content marketing, WordPress developers.
• Create, publish, curate, and manage content on different social media.

Desired Profile

• Experience of minimum 1 year of social media management on different projects
• Excellent consulting, writing, editing, presentation and communication skills
• Demonstrable social community building and networking experience
• Social analytics, Google analytics and other tracking tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, and customer oriented with good multitasking and organizational ability
• Preferred qualification in Communications, Marketing, Advertising, Designing, Business, New Media or Public Relations
• Experience of paid campaigns in various social platforms for conversion campaigns with budgets more than 5 lakh per month at least for individual clients.
• Knowledge of photoshop, adobe illustrator etc will have added advantage.

Key Skills

• social media campaign
• social branding campaign
• copy writing
• edit content
• social promotions campaign editing

Qualifications

Bachelor's in relevant field

Experience of 1 year minimum required

Additional Information

Salary at par with market standard