Social Media Manager

MAX-HR-Solutions; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

MAX-HR-Solutions seeks a creative Social Media Manager to lead the Instagram presence for premium real-estate and restaurant brands in Mumbai. You will craft content, shoot Reels, and shape a strong digital identity with engaging captions and visuals.

The ideal candidate brings 2–4 years of experience in social media, a premium aesthetic sense, and the ability to manage multiple accounts independently. Join a fast-paced team delivering trend-savvy campaigns.

Qualifications

• Strong knowledge of Instagram marketing and trends.
• Excellent Reel shooting and video editing skills.
• Proficiency in CapCut, Premiere Pro, VN or similar.
• Creative design using Canva or Photoshop.
• Strong storytelling, copywriting and ideation abilities.
• Experience with premium Real Estate/hospitality content.
• Ability to independently manage multiple brand accounts.
• Strong communication and time management.

Responsibilities

• Instagram Marketing & Growth: manage and grow brand presence.
• Content Creation & Reels: plan, shoot and edit engaging Reels.
• Creative Designing: post visuals, stories and carousels with premium aesthetics.
• Content Strategy & Planning: weekly and monthly calendars and campaigns.
• Influencer Marketing & Community Engagement: coordinate with bloggers and followers.
• Analytics & Reporting: track metrics and provide actionable insights.

Skills

Instagram marketing

Video editing

Content ideation

Copywriting

Time management

Communication

Tools

CapCut

Premiere Pro

VN

Canva

Photoshop

Job description

Role & responsibilities

About the Role

• We are looking for a creative, trend-savvy and highly proactive Social Media Manager to lead the Instagram presence of our premium real-estate/restaurant brands.
• The ideal candidate should have a strong understanding of Instagram trends, premium Real Estate/ food and lifestyle content, visual storytelling and audience engagement.
• We need someone who doesn't just manage an Instagram page but brings fresh ideas, creates engaging content and builds a strong digital identity for our restaurant brands.

Key Responsibilities

1. Instagram Marketing & Growth

• Manage and grow the Instagram presence of multiple premium real-estate / restaurant brands.
• Develop Instagram-first content strategies focused on reach, engagement, brand awareness and real-estate restaurant footfall.
• Stay updated with trending Reels, audio, memes, creative formats and Instagram features.
• Identify opportunities to make our brands stand out in Mumbai's premium real estate/ dining market.
• Monitor Instagram performance and continuously optimise content.

2. Content Creation & Reels

• Conceptualise, plan, shoot and edit engaging Instagram Reels.
• Create content showcasing Real-estate, food, ambience, cocktails / mocktails, chefs, experiences and restaurant culture.
• Develop creative hooks, storytelling concepts and engaging captions.
• Plan and execute content shoots independently and coordinate with photographers or videographers when required.
• Turn everyday restaurant moments into interesting social media content.

3. Creative Designing

• Design visually appealing Instagram posts, Stories, carousels and promotional creatives.
• Create trending, relatable and shareable content aligned with each real estate/ restaurant's identity.
• Maintain premium aesthetics, consistent branding and high-quality visual communication.
• Work with Canva, Photoshop or other design tools.

4. Content Strategy & Planning

• Prepare weekly and monthly Instagram content calendars.
• Develop fresh campaign concepts for real estate / launches, festivals, special menus and restaurant events.
• Plan content around seasonal trends, cultural moments and food-related occasions.
• Suggest new ideas, collaborations and digital initiatives proactively.

5. Influencer Marketing & Community Engagement

• Identify and coordinate with relevant food bloggers, influencers and content creators.
• Plan influencer collaborations, creator visits and Instagram campaigns.
• Manage comments, DMs and audience interactions.
• Encourage user-generated content and build an engaged Instagram community.

6. Analytics & Reporting

• Track reach, engagement, shares, saves, follower growth and Reel performance.
• Analyse content performance using Instagram Insights and Meta Business Suite.
• Prepare monthly performance reports with actionable recommendations.
• Identify high-performing content formats and opportunities for improvement.

Required Skills

• Strong knowledge of Instagram marketing and current social media trends.
• Excellent Reel shooting and video editing skills.
• Proficiency in CapCut, Premiere Pro, VN or similar editing software.
• Good creative designing skills using Canva, Photoshop or similar tools.
• Strong visual storytelling, copywriting and content ideation abilities.
• Understanding of premium real Estate/ hospitality, food and lifestyle content.
• Ability to independently manage multiple restaurant Instagram accounts.
• Strong communication, coordination and time-management skills.
• Proactive, creative and comfortable working in a fast-paced environment.

Preferred candidate profile : Preferred Qualifications

• 2 to 4 years of relevant social media experience.
• Prior experience with real Estate/ restaurants, hospitality, F&B or lifestyle brands.
• A portfolio showcasing Instagram Reels, creative designs and accounts managed.
• Experience working with influencers and content creators.

What We're Looking For Someone who:

• Lives and breathes Instagram trends.
• Has a strong eye for premium aesthetics.
• Can shoot, edit, design and execute ideas.
• Thinks beyond regular promotional posts.
• Takes ownership of content and brand growth.
• Brings fresh, practical and creative ideas without waiting for instructions.