Social Media Manager

Palindrome Spaces

Thane

On-site

INR 350,000 - 600,000

Full time

5 days ago
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Job summary

Palindrome Spaces is seeking a Creative Social Media Executive to manage and grow our digital presence for architecture and interior design projects. You will shoot and produce content, edit videos, and coordinate with design and PR teams to craft engaging stories across Instagram and LinkedIn.

The role focuses on visually rich, premium content that reflects our design sensibilities. On-site shoots in Mumbai area with a fast-paced studio environment and collaboration with senior designers.

Qualifications

  • 15 years of experience in Social Media, Content Creation, Digital Marketing or a similar role.
  • Experience with Interior Design, Architecture, Real Estate, Furniture, Lifestyle or Luxury Brand preferred.
  • Strong understanding of Instagram and LinkedIn.
  • Good photography and videography skills using a mobile phone/camera.
  • Experience with video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve.
  • Knowledge of Canva / Photoshop advantageous.
  • Strong visual sense and design aesthetics.

Responsibilities

  • Plan and execute daily photo and video shoots at project sites, studio and events.
  • Coordinate with designers and project teams to capture content opportunities.
  • Manage the firm's social platforms, primarily Instagram and LinkedIn, with a content calendar.
  • Create and publish Reels, Stories, posts and carousels; craft captions and hooks.
  • Edit short-form videos, add music, transitions, text and graphics for posts.
  • Coordinate with PR team for media opportunities, publications, awards and features.
  • Collaborate with Interior Designers, Architects and Project Teams for shoots.
  • Identify visually interesting design details and project stories for content.

Skills

Social Media
Content Creation
Digital Marketing
Instagram
LinkedIn
Photography
Videography
Video Editing
Coordination

Tools

CapCut
Adobe Premiere Pro
Final Cut Pro
DaVinci Resolve
Canva
Photoshop

Job description

About the Role

We are looking for a creative and proactive Social Media Executive / Associate to manage and grow the social media presence of our Architecture & Interior Design firm.

The candidate will be responsible for daily content creation, shooting, video production, social media management and coordination with the PR team. The role requires someone who understands design, aesthetics, interiors, architecture and visual storytelling, and can translate our projects and studio activities into engaging digital content.

The candidate will work closely with the Design Team, Principal Architect/Interior Designers and PR Team to plan and execute content across social media platforms.

Key Responsibilities
1. Daily Content & Shoots
  • Plan and execute daily photo and video shoots at project sites, studio and events.
  • Capture ongoing interior/architecture work, site progress, material selections, design details and behind-the-scenes content.
  • Coordinate with designers and project teams to identify important content opportunities.
  • Maintain a regular library of raw photos, videos, reels and BTS content.
  • Create short-form video content suitable for Instagram Reels, Stories and other platforms.
2. Social Media Management
  • Manage the firm's social media platforms, primarily Instagram and LinkedIn.
  • Develop and maintain a monthly/weekly content calendar.
  • Create and publish Reels, Stories, posts, carousels and other content.
  • Write engaging captions, hooks and basic copy for posts and videos.
  • Monitor comments, messages, mentions and audience engagement.
  • Track current social media trends, formats, sounds and content styles relevant to the design industry.
3. Video Editing & Content Creation
  • Edit short-form videos and Reels from raw footage.
  • Add music, transitions, text, subtitles, graphics and other relevant elements.
  • Create engaging before/after, walkthrough, material, process and project videos.
  • Ensure content maintains the firm's premium design and visual aesthetic.
  • Repurpose existing project photographs and videos into new social media content.
4. PR Team Coordination
  • Coordinate closely with the PR team for media opportunities, publications, awards, features and brand communication.
  • Provide photographs, videos, project information and other required content to the PR team.
  • Coordinate content requirements for publications, interviews, events and collaborations.
  • Maintain a proper database of project photographs, videos, credits and project information.
  • Follow up with the PR team regarding upcoming features, publications and content requirements.
5. Project & Designer Coordination
  • Coordinate with Interior Designers, Architects and Project Teams for shoots and content collection.
  • Understand project timelines and plan content around project milestones.
  • Coordinate site visits and shoots without disturbing project activities.
  • Take initiative to identify visually interesting details, materials, design elements and project stories.
Required Skills
  • 15 years of experience in Social Media, Content Creation, Digital Marketing or a similar role.
  • Experience working with an Interior Design, Architecture, Real Estate, Furniture, Lifestyle or Luxury Brand will be preferred.
  • Strong understanding of Instagram and LinkedIn.
  • Good photography and videography skills using a mobile phone/camera.
  • Good knowledge of Reels and short-form video content.
  • Experience with video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve.
  • Knowledge of Canva / Photoshop will be an advantage.
  • Strong visual sense and understanding of aesthetics.
  • Good written and verbal communication skills.
  • Ability to coordinate with multiple teams and external PR partners.
  • Strong organisational and time-management skills.
  • Ability to work independently and take ownership of content.
Preferred Candidate
  • Creative and visually driven
  • Comfortable being on-site and conducting shoots
  • Proactive in finding new content ideas
  • Updated with current social media trends
  • Interested in architecture, interiors, design and lifestyle
  • Comfortable coordinating with designers, photographers, PR teams and management
  • Able to work in a fast-paced creative environment
  • Detail-oriented and particular about quality
  • Capable of managing content from shoot edit approval posting
Key Deliverables
  • Daily/regular photo & video shoots
  • Weekly/monthly social media content calendar
  • Regular Instagram Reels and Stories
  • Project photography and video documentation
  • Behind-the-scenes and designer-led content
  • Social media posts and carousels
  • Content support for PR and media features
  • Maintaining an organised digital content library
  • Monthly social media performance/reporting
Work Location

Thane, Mumbai

Experience: 1–5 Years
Employment Type: Full-Time Role & responsibilities
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