Social Media Manager

Express Builders Limited; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Express Builders Limited is seeking a skilled Social Media Manager to develop and execute campaigns across major platforms. The role involves creating engaging content, scheduling posts, and engaging with communities to build brand presence.

You will analyze performance data, report insights, and stay ahead of platform trends. Ideal candidates have a proven track record in social media, strong writing and editing skills, and familiarity with tools like Hootsuite or Sprout Social.

Qualifications

• Experience in social media management with portfolio.
• Strong writing skills for social content and captions.
• Ability to analyze metrics and extract insights.

Responsibilities

• Strategy Development: Planning and executing social media strategies aligned with business goals.
• Content Creation & Management: Producing, editing, and scheduling daily content (copy, images, video).
• Community Engagement: Responding to comments, messages, and inquiries to build relationships.
• Analytics & Reporting: Using tools to track KPIs, analyze data, and optimize performance.
• Trend Monitoring: Staying ahead of industry trends and platform changes.
• Collaboration: Working with marketing, creative, and sales teams on campaigns and brand consistency.

Skills

Social media management

Copywriting

Video editing

Graphic design basics

Analytics interpretation

Campaign collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Sprout Social

Job description

Role & responsibilities

• Strategy Development: Planning and executing social media strategies to align with business goals.
• Content Creation & Management: Producing, editing, and scheduling daily content (copy, images, video).
• Community Engagement: Responding to comments, messages, and inquiries to build relationships.
• Analytics & Reporting: Using tools to track KPIs, analyze data, and optimize performance.
• Trend Monitoring: Staying ahead of industry trends, platform algorithm changes, and emerging tools.
• Collaboration: Working with marketing, creative, and sales teams on campaigns and brand consistency.

Preferred candidate profile

• Experience: Proven experience in social media management, often with a portfolio.
• Platforms: Deep understanding of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube).
• Tools: Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social).
• Content Skills: Strong copywriting, basic graphic design, and video editing skills.
• Analytical Skills: Ability to interpret data and turn it into actionable insights.
• Education: Bachelors degree in Marketing, Communications, or a related field.