- Content Creation & Strategy:Developing, editing, and publishing daily, on-brand content (text, image, video).
- Community Management:Engaging with followers, responding to queries, and fostering brand loyalty.
- Analytics & Reporting:Using tools to track metrics (ROI, engagement, reach), analyzing performance, and adjusting strategies.
- Campaign Management:Executing paid and organic social media campaigns.
- Trend Monitoring:Staying updated on latest digital marketing trends and platform updates.
- Cross-functional Collaboration:Working with marketing, sales, and product teams to align messaging
Key Responsibilities
Key Responsibilities
- Content Creation & Strategy:Developing, editing, and publishing daily, on-brand content (text, image, video).
- Community Management:Engaging with followers, responding to queries, and fostering brand loyalty.
- Analytics & Reporting:Using tools to track metrics (ROI, engagement, reach), analyzing performance, and adjusting strategies.
- Campaign Management:Executing paid and organic social media campaigns.
- Trend Monitoring:Staying updated on latest digital marketing trends and platform updates.
- Cross-functional Collaboration:Working with marketing, sales, and product teams to align messaging
Required Experience and Skills
Required Skills and Qualifications
- Platform Knowledge:In-depth knowledge of LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and YouTube.
- Technical Skills:Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, platform-native insights).
- Soft Skills:Strong communication, creativity, and ability to work under pressure.
- Education:Bachelor’s degree in Marketing, Communications, or related fiel