Social Media Specialist

Parity Cube Pvt. Ltd.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Parity Cube Pvt. Ltd. is seeking a skilled Social Media Manager in Mumbai to craft and execute compelling social media strategies across Instagram, LinkedIn, Facebook and YouTube.

You will manage content calendars, create trend-driven content, and drive engagement and conversions through integrated campaigns. The role requires hands-on experience with major platforms, strong analytics, and a knack for copywriting and storytelling.

Qualifications

• 2-4 years of experience in Social Media, Digital Marketing, Growth Marketing, or similar role.
• Strong understanding of organic and paid social media marketing.
• Hands-on experience managing Instagram, LinkedIn, Facebook, and YouTube.
• Strong understanding of social media metrics, analytics, and performance optimisation.
• Excellent content ideation, copywriting, communication, and storytelling skills.
• Experience with Meta Business Suite/Ads Manager, Google Analytics, Canva, CapCut/VN Editor, Adobe Premier Pro or similar platforms.

Responsibilities

• Develop and execute social media strategies aligned with brand, marketing, and business objectives.
• Manage social media platforms including Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
• Plan and manage the monthly content calendar, including posts, reels, stories, campaigns, UGC, and interactive content.
• Ideate and create engaging, trend-driven, and performance-oriented content that improves reach, engagement, traffic, and conversions.
• Identify emerging social media trends, formats, hashtags, creators, and content opportunities relevant to the brand.
• Track and analyse key metrics such as reach, engagement rate, follower growth, CTR, website traffic, leads, and conversions.
• Collaborate with marketing, content, design, and influencer teams to execute integrated campaigns.
• Manage community engagement by responding to comments, messages, and audience interactions.
• Prepare social media performance reports with key insights, learnings, and actionable recommendations.

Skills

Social media marketing

Content creation

Copywriting

Analytics

Campaign planning

Community management

Collaboration

Tools

Meta Business Suite

Ads Manager

Google Analytics

Canva

CapCut

VN Editor

Adobe Premiere Pro

Job description

Key Responsibilities:

• Develop and execute social media strategies aligned with brand, marketing, and business objectives.
• Manage social media platforms including Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
• Plan and manage the monthly content calendar, including posts, reels, stories, campaigns, UGC, and interactive content.
• Ideate and create engaging, trend-driven, and performance-oriented content that improves reach, engagement, traffic, and conversions.
• Identify emerging social media trends, formats, hashtags, creators, and content opportunities relevant to the brand.
• Track and analyse key metrics such as reach, engagement rate, follower growth, CTR, website traffic, leads, and conversions.
• Collaborate with marketing, content, design, and influencer teams to execute integrated campaigns.
• Manage community engagement by responding to comments, messages, and audience interactions.
• Prepare social media performance reports with key insights, learnings, and actionable recommendations.

Requirements:

• 2-4 years of experience in Social Media, Digital Marketing, Growth Marketing, or a similar role.
• Strong understanding of organic and paid social media marketing.
• Hands-on experience managing Instagram, LinkedIn, Facebook, and YouTube.
• Strong understanding of social media metrics, analytics, and performance optimisation.
• Excellent content ideation, copywriting, communication, and storytelling skills.
• Experience with tools such as Meta Business Suite/Ads Manager, Google Analytics, Canva, CapCut/VN Editor, Adobe Premier Pro or similar platforms.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.