Social Media Manager

Markcom Solutions Pvt Ltd; Ahmedabad District; On-site; INR 500,000 - 750,000; Full time

Job summary

Markcom Solutions Pvt Ltd is seeking a skilled Social Media/Digital Marketing professional to manage multi-client social accounts, develop content strategies, and execute campaigns across platforms. The role involves coordinating with designers, editors, and clients to deliver timely, engaging content and measurable results.

The candidate should bring 2–4 years of experience, strong platform knowledge, and a data-driven mindset for optimization and reporting.

Qualifications

• 2–4 years of social media management or digital marketing experience.
• Strong knowledge of social platforms and paid advertising (Meta Ads, Google Ads).
• Experience with content planning, captions, and analytics reporting.

Responsibilities

• Manage social media accounts for multiple clients across platforms, ensuring consistent branding, engagement, and growth.
• Develop content calendars, campaign ideas, captions, and platform-specific content strategies aligned with client objectives.
• Plan and execute digital marketing campaigns across relevant channels to improve brand awareness, audience engagement, website traffic, and lead generation.
• Coordinate with graphic designers, video editors, and other team members to develop engaging digital content and marketing creatives.
• Manage social media communication and content requirements for events, including live coverage, real-time updates, stories, reels, and on-ground content coordination.
• Coordinate shoots, content collection, client approvals, scheduling, and publishing to ensure timely campaign execution.
• Monitor social media performance, website traffic, campaign metrics, and audience engagement using relevant analytics tools.
• Support paid digital marketing campaigns, including Meta Ads and Google Ads, with an understanding of campaign objectives, audience targeting, budgets, and performance tracking.
• Assist with SEO, keyword research, website content optimisation, and other digital marketing activities to improve online visibility.
• Track campaign performance, analyse insights, and prepare periodic reports with actionable recommendations.
• Stay updated on social media trends, digital marketing tools, platform updates, and audience behaviour to identify new growth opportunities.
• Coordinate with clients and internal teams to understand marketing requirements, communicate progress, and ensure timely delivery of content and campaigns.
• Contribute to integrated digital marketing strategies that align social media, content, paid advertising, and other online marketing efforts.

Skills

Social media management

Digital marketing

Content planning

Analytics (GA4)

Meta Ads Manager

Google Ads

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Job description

Role & responsibilities

• Manage social media accounts for multiple clients across platforms, ensuring consistent branding, engagement, and growth.
• Develop content calendars, campaign ideas, captions, and platform-specific content strategies aligned with client objectives.
• Plan and execute digital marketing campaigns across relevant channels to improve brand awareness, audience engagement, website traffic, and lead generation.
• Coordinate with graphic designers, video editors, and other team members to develop engaging digital content and marketing creatives.
• Manage social media communication and content requirements for events, including live coverage, real-time updates, stories, reels, and on-ground content coordination.
• Coordinate shoots, content collection, client approvals, scheduling, and publishing to ensure timely campaign execution.
• Monitor social media performance, website traffic, campaign metrics, and audience engagement using relevant analytics tools.
• Support paid digital marketing campaigns, including Meta Ads and Google Ads, with an understanding of campaign objectives, audience targeting, budgets, and performance tracking.
• Assist with SEO, keyword research, website content optimisation, and other digital marketing activities to improve online visibility.
• Track campaign performance, analyse insights, and prepare periodic reports with actionable recommendations.
• Stay updated on social media trends, digital marketing tools, platform updates, and audience behaviour to identify new growth opportunities.
• Coordinate with clients and internal teams to understand marketing requirements, communicate progress, and ensure timely delivery of content and campaigns.
• Contribute to integrated digital marketing strategies that align social media, content, paid advertising, and other online marketing efforts.

Preferred candidate profile

• 2-4 years of experience in social media management, digital marketing, or a similar role.
• Practical understanding of digital marketing channels, including social media marketing, paid advertising, SEO, and content marketing.
• Familiarity with Instagram, Facebook, LinkedIn, YouTube, and relevant social media management and publishing tools.
• Working knowledge of Meta Ads Manager and Google Ads, including campaign setup, audience targeting, and performance analysis.
• Understanding of social media analytics, website traffic metrics, campaign KPIs, and reporting tools such as Google Analytics 4.
• Strong written communication, caption-writing, and content planning skills.
• Ability to develop and execute digital campaigns aligned with client goals and target audiences.
• Experience coordinating with designers, video editors, clients, and internal teams to deliver campaigns efficiently.
• Ability to manage multiple client accounts, projects, campaign timelines, and deadlines simultaneously.
• Willingness to work on-site at events when required, including managing live coverage and real-time content requirements.
• Strong organisational, analytical, communication, and coordination skills.
• A proactive, creative, and results-oriented approach, with the ability to identify opportunities to improve campaign performance and digital brand presence.