Social Media Manager

AAFT University of Media and Arts; Raipur; Sur place; INR 500 000 - 900 000; Plein temps

Résumé du poste

AAFT University of Media and Arts in Raipur, India seeks a Social Media Manager to lead content strategy across platforms, creating engaging posts, reels, and stories to boost brand presence and audience engagement.

Collaborate with marketing and design teams, monitor metrics, and optimize campaigns with a creative mindset. A bachelor’s degree in marketing or related field is preferred and experience in social media management is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social platforms, algorithm changes, and analytics tools.
• Excellent writing and storytelling abilities.
• Creative mindset for fresh, engaging content.
• Ability to manage multiple projects in fast-paced environments.

Responsabilités

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
• Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor industry trends, competitor activities, and emerging social media best practices.
• Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
• Engage with followers, respond to comments and messages, and nurture a strong online community.
• Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
• Manage and analyse paid social media campaigns to ensure maximum ROI.
• Identify growth opportunities and contribute innovative ideas for content and campaign development.

Connaissances

Social media strategy

Content creation

Community management

Analytics & reporting

Campaign optimization

Formation

Bachelor’s degree in Marketing or related field

Outils

Hootsuite

Buffer

Meta Business Suite

Canva

CapCut

Description du poste

• Develop, implement, and manage effective social media strategies aligned with overall business objectives.
• Create, curate, and publish high-quality, engaging content including text, images, videos, reels, and stories.
• Oversee day-to-day operations across platforms such as Instagram, Facebook, LinkedIn, Twitter, and YouTube.
• Monitor industry trends, competitor activities, and emerging social media best practices.
• Track, analyse, and report on performance metrics; prepare monthly reports to evaluate campaign effectiveness.
• Engage with followers, respond to comments and messages, and nurture a strong online community.
• Collaborate with marketing, design, and content teams to maintain brand consistency across all channels.
• Manage and analyse paid social media campaigns to ensure maximum ROI.
• Identify growth opportunities and contribute innovative ideas for content and campaign development.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, algorithm changes, and analytics tools.
• Excellent writing, communication, and storytelling abilities.
• Creative mindset with the ability to generate fresh and engaging content.
• Proficiency with social media management tools such as Hootsuite, Buffer, and Meta Business Suite.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Photoshop, CapCut) is an added advantage.
• Ability to work in a fast-paced environment while managing multiple projects effectively.