Social Media Manager

Neuraleap Group; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Neuraleap Group in India is seeking an experienced Social Media Manager to lead the company’s social media presence and digital brand communication. You will develop and execute social media strategies, manage content, grow brand visibility, engage with the audience, and drive measurable business results through social platforms.

The ideal candidate has 5+ years of relevant experience, an MBA, strong knowledge of trends, content strategy, analytics, paid campaigns, and digital marketing.

Qualifications

• MBA completed with focus on Marketing or Digital Marketing.
• 5+ years of professional experience in Social Media Management / Digital Marketing.
• Proven experience managing social media accounts for a brand or organization.
• Strong understanding of social media platforms, content marketing, and digital trends.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
• Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
• Plan and manage monthly and weekly social media content calendars; coordinate with designers, videographers, agencies, and content creators.
• Plan and execute social media campaigns for product launches, promotions, events, and brand initiatives; manage paid campaigns.
• Monitor comments, messages, mentions, and customer interactions; build an active online community.
• Track and analyze social media performance; prepare weekly/monthly reports and identify insights.

Skills

Instagram & Facebook management

LinkedIn & YouTube expertise

Content planning & storytelling

Copywriting & campaign messaging

Analytics & performance measurement

Paid social advertising

Team coordination

Education

MBA in Marketing

Tools

Canva

Meta Business Suite

Google Analytics

Social media management tools

Job description

Job Summary

We are looking for an experienced, creative, and results-driven Social Media Manager to lead the company's social media presence and digital brand communication. The candidate will be responsible for developing and executing social media strategies, managing content, increasing brand visibility, engaging with the target audience, and driving measurable business results through social media platforms.

Job Summary

We are looking for an experienced, creative, and results-driven Social Media Manager to lead the company's social media presence and digital brand communication. The candidate will be responsible for developing and executing social media strategies, managing content, increasing brand visibility, engaging with the target audience, and driving measurable business results through social media platforms.
The ideal candidate should have 5+ years of relevant experience, a completed MBA, strong knowledge of social media trends, content strategy, analytics, paid campaigns, and digital marketing.

Key Responsibilities

Social Media Strategy
Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
Manage the company's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platforms.
Identify emerging social media trends and develop strategies to increase brand awareness and engagement.
Define content themes, target audiences, posting schedules, and campaign objectives.

Content Management

Plan and manage monthly and weekly social media content calendars.
Coordinate with graphic designers, videographers, photographers, agencies, and content creators.
Develop creative briefs for posts, reels, videos, campaigns, stories, and other digital content.
Review and approve content to ensure consistency with brand guidelines.
Develop engaging captions, copy, hashtags, and campaign messaging.

Campaign Management

Plan and execute social media campaigns for product launches, promotions, events, and brand initiatives.
Manage paid social media campaigns and coordinate with performance marketing teams/agencies.
Monitor campaign performance and optimize campaigns based on results.
Develop innovative campaigns to increase reach, engagement, leads, and conversions.

Community & Brand Management

Monitor comments, messages, mentions, and customer interactions across social media platforms.
Ensure timely and professional responses to customer queries and feedback.
Build an active and engaged online community.
Monitor brand reputation and elevate critical issues when required.

Analytics & Reporting

Track and analyze social media performance using platform analytics and reporting tools.
Prepare weekly and monthly reports covering reach, engagement, followers, leads, conversions, and campaign performance.
Identify trends and insights and recommend improvements.
Monitor competitor social media activities and benchmark performance.

Influencer & Collaboration Management

Identify and coordinate with relevant influencers, creators, bloggers, and brand partners.
Manage influencer campaigns from selection and briefing to execution and performance tracking.
Build long-term relationships with relevant digital creators and industry partners.

Team & Agency Coordination

Manage and coordinate with internal creative teams and external digital marketing agencies.
Provide clear briefs and deadlines to ensure timely content delivery.
Review creative output and ensure alignment with brand objectives.
Coordinate with Sales, Marketing, Product, and Business Development teams for campaign requirements.

Required Qualifications & Experience

MBA completed, preferably in Marketing, Digital Marketing, Business Management, or a related specialization.
5+ years of professional experience in Social Media Management / Digital Marketing.
Proven experience managing social media accounts for a brand or organization.
Strong understanding of social media platforms, content marketing, and digital trends.
Experience in managing social media campaigns and analytics.

Required Skills

Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and other major social platforms.
Excellent content planning and storytelling skills.
Strong copywriting and communication skills.
Knowledge of social media analytics and performance measurement.
Understanding of paid social media advertising.
Good knowledge of Canva, Meta Business Suite, and social media management tools.
Knowledge of Google Analytics and other digital marketing tools is an advantage.
Strong project management and coordination skills.
Skills: teams,other,social media,platforms