Senior Sales Engineer

Sunbrilo Technology; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sunbrilo Technology in Delhi, India seeks a dynamic sales leader to expand the distributor network for HVAC and related building products. You will drive market penetration, achieve targets, and strengthen channel partner profitability through strategic planning and hands-on execution.

You will identify and onboard distributors, monitor performance, and ensure compliance with pricing and policies while collaborating with leadership to grow revenue across assigned territories.

Qualifications

• B.E/B.Tech/MBA required.
• Minimum 3 years in sales for HVAC products targeting Pharma/OEM segments.
• Proven distributor development and market expansion experience.
• Experience in HVAC, Building Products, Industrial Products, Electrical, or related B2B industries is advantageous.

Responsibilities

• Identify, appoint, and onboard new distributors in potential markets.
• Evaluate distributor performance and implement development plans to improve productivity.
• Build strong relationships with distributors and key channel partners.
• Ensure distributor compliance with company policies, pricing, and operating standards.
• Drive distributor profitability and sustainable business growth.
• Develop and execute territory sales plans to achieve revenue and market share objectives.
• Identify new business opportunities, market segments, and customer prospects.
• Expand product penetration across targeted accounts and channels.
• Monitor competitor activities and recommend strategies to strengthen market positioning.
• Increase sales coverage and market reach within assigned territories.
• Analyze market trends, customer requirements, and competitive activities.
• Provide regular market feedback to sales and leadership teams.
• Develop relationships with key customers, consultants, contractors, and influencers.
• Resolve customer concerns and ensure high levels of customer satisfaction.
• Support distributors in developing major accounts and winning new business opportunities.
• Monitor collections and ensure adherence to credit policies.
• Ensure timely payment realization and minimize overdue receivables.

Skills

Distributor development

Channel management

Market expansion

Sales strategy

Relationship building

Education

BE/BTech

MBA

Job description

What you will do

To expand market presence and drive profitable business growth by developing, managing, and strengthening the distributor network. The role is responsible for achieving sales targets, increasing market penetration, improving channel productivity, and ensuring effective execution of sales strategies across the assigned territory.

How you will do it

• Identify, appoint, and onboard new distributors in potential markets.
• Evaluate distributor performance and implement development plans to improve productivity.
• Build strong relationships with distributors and key channel partners.
• Ensure distributor compliance with company policies, pricing, and operating standards.
• Drive distributor profitability and sustainable business growth.
• Develop and execute territory sales plans to achieve revenue and market share objectives.
• Identify new business opportunities, market segments, and customer prospects.
• Expand product penetration across targeted accounts and channels.
• Monitor competitor activities and recommend strategies to strengthen market positioning.
• Increase sales coverage and market reach within assigned territories.
• Analyze market trends, customer requirements, and competitive activities.
• Provide regular market feedback to sales and leadership teams.
• Develop relationships with key customers, consultants, contractors, and influencers.
• Resolve customer concerns and ensure high levels of customer satisfaction.
• Support distributors in developing major accounts and winning new business opportunities.
• Monitor collections and ensure adherence to credit policies.
• Ensure timely payment realization and minimize overdue receivables.

What we look for Required

• B.E/B. Tech/MBA
• Minimum 3 years of experience in sales roles for HVAC products catering to Phrama/ OEM segments
• Proven track record in distributor development and market expansion.
• Experience in HVAC, Building Products, Industrial Products, Electrical, or related B2B industries is an advantage.