Senior Performance Marketing Executive

SG Oasis; New Delhi; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

SG Oasis in Delhi, India is seeking a Digital Marketing Executive / Senior Executive with hands-on experience in Meta & Google Ads, and a strong grasp of ROAS, CAC, CPA, CPC, CTR and conversion rate to drive growth in a fast-paced D2C environment.

The role involves managing campaigns across Google Ads, Shopping, YouTube, and Display, optimizing budgets, audiences, and creatives, and leveraging Shopify and GA4 to track performance and scale successful initiatives.

Qualifications

• Hands-on experience managing and optimizing Meta & Google Ads.
• Strong understanding of ROAS, CAC, CPA, CPC, CTR and conversion rate.

Skills

Meta Ads

Google Ads

Campaign optimization

Analytics

Excel/Sheets

Tools

Shopify

GA4

Meta Ads Manager

Conversion tracking

Job description

Role:Digital Marketing Executive / Senior Executive
Experience:24years
Preferred Background:D2C , preferably Beauty, Fashion or Lifestyle.
Key Requirements:

• Hands-on experience managing and optimizing Meta & Google Ads.
• Strong understanding of ROAS, CAC, CPA, CPC, CTR and conversion rate.
• Experience with Google Search, Shopping, PMax, Display & YouTube Ads.
• Experience with catalog ads, remarketing, lookalike audiences, campaign scaling and A/B testing.
• Familiarity with Shopify, GA4, Meta Ads Manager and conversion tracking.
• Ability to manage campaign budgets, audiences, creatives and daily optimizations.
• Strong analytical skills with good proficiency in Excel/Google Sheets.
• Performance-driven, execution-focused and comfortable working in a fast-paced D2C environment.Role & responsibilities