Performance Marketing Executive (D2C)

Essvee Services; Delhi; On-site; INR 446,000 - 781,000; Full time

Job summary

Essvee Services in South Delhi (In-office) seeks a Performance Marketing Executive to own end-to-end paid campaigns across Amazon, Flipkart, Meta, and Google. You will be data-obsessed, optimize every rupee of ad spend, and contribute to D2C brand building.

You will report to Head of Ecommerce and Founder, build campaign architecture, run weekly optimisations, and develop performance dashboards in Google Sheets.

Qualifications

• 3+ years experience in performance marketing at a D2C brand side preferred.
• Independently managed Amazon Sponsored Ads with TACOS results.
• Managed ad spend of 3 lacs or more on Amazon.
• Experience with Meta ads for a D2C brand and full funnel campaigns.
• Experience with Google Shopping or Search campaigns.
• Understanding of CAC, LTV, ROAS and contribution margin.
• Comfort building performance dashboards in Google Sheets.

Responsibilities

• Own performance marketing end to end across Amazon, Flipkart, Meta and Google.
• Build and maintain campaign architecture from first principles.
• Weekly bid optimisation, keyword harvesting, negative targeting and budget allocation.
• Aim for TACOS below 10% and ACOS below 18%.
• Use Helium 10 or equivalent for keyword research and competitor tracking.
• Run A/B tests on creatives, keywords, match types and bid strategies.

Skills

Performance marketing

D2C brand

Amazon Ads

Meta Ads

Google Ads

Data analysis

Google Sheets

Tools

Helium 10

Google Sheets

Job description

Position: Performance Marketing Executive | Location: South Delhi (In-office) | Experience: 3 to 5yrs years | Salary:40 to 70k

Working Days: Monday to Saturday (Alternate Saturdays off)

Office Time: 10:00am to 7:00pm

Salary: 40 to 70k

Experience: 3 to 5yrs

About the Company:

We are a design-led mass premium tableware with a deep focus on ceramics. We sell across Amazon India, Flipkart, quick commerce, and our website. We are building one of India's most loved tableware brands and are looking for someone who can own every rupee of our marketing spend across every channel we operate on.

THE ROLE

You own performance marketing end to end Amazon ads, Flipkart ads, Meta, and Google. You are data-obsessed, move fast, and treat every rupee of ad spend as your own money. You understand D2C brand building alongside performance you know the difference between buying revenue and building it. You report directly to the Head of Ecommerce and Founder.

WHAT YOU WILL OWN

Amazon Advertising

• Full ownership of Sponsored Products, Sponsored Brands, and Sponsored Display
• Build and maintain campaign architecture from first principles
• Weekly bid optimisation, keyword harvesting, negative targeting, and budget allocation
• TACOS target below 10% sustained. ACOS target below 18%
• Active Helium 10 or equivalent use keyword research, competitor tracking, rank monitoring
• A/B testing on creatives, keywords, match types, and bid strategies continuously

Flipkart Advertising

• Flipkart Sponsored Products and Performance Ads as vendor model scales
• Catalogue visibility, promotional placements, and campaign management
• Platform-specific optimisation for Flipkart audience and search behaviour

Meta Ads

• Full funnel Meta campaigns awareness, consideration, and conversion
• Retargeting and lookalike audience management
• Creative briefing and performance analysis work with content creator on what to produce
• CAC and ROAS targets set and maintained month on month
• D2C website traffic and conversion optimisation via Meta

Google Ads

• Google Shopping campaigns for D2C website
• Search and display campaigns for brand and category keywords
• YouTube pre-roll for brand awareness when relevant

Data and Reporting

• Daily maintenance of data across all channel for all
• Weekly performance report across all channels every metric, every Monday without being asked
• Monthly advertising P&L spend vs revenue vs contribution margin by channel
• Work with MIS team daily data drives every decision
• Flag any campaign bleeding money immediately not at weekly review
• Identify top performing SKUs and double down cut or fix underperformers

WHAT WE ARE LOOKING FOR

• 3+ years experience in performance marketing at a D2C brand brand side prefered
• Has independently managed Amazon Sponsored Ads with documented TACOS results.
• Atleast managed an ad spend of 3 lacs and above just on amazon.
• Has run Meta ads for a D2C brand understands full funnel, not just conversion campaigns
• Has run Google Shopping or Search campaigns not just aware of it
• Understands D2C unit economics CAC, LTV, ROAS, contribution margin
• Comfortable building performance dashboards in Google Sheets
• Works with data instinctively pulls reports before making any recommendation
• Has worked in home, lifestyle, kitchen, or consumer goods category — preferred
• Based in or willing to commute to South Delhi daily