Performance Marketing Executive

Zoho; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zoho is seeking a Performance Marketing Executive in Mumbai to manage and optimize paid campaigns across Meta, Google, YouTube and marketplaces. The role emphasizes ROAS improvement, CAC/CPL/CPA optimization, and data-driven decision making.

You will analyze performance, implement tests, coordinate with creative and commerce teams, and deliver regular campaign reports, with a focus on scalable customer acquisition and lead generation.

Qualifications

• 4+ years of relevant experience in Performance Marketing.
• Hands-on experience managing paid digital campaigns.
• Experience with Meta Ads and Google Ads is required.

Responsibilities

• Plan, execute and monitor paid campaigns across Meta, Google, YouTube and marketplace platforms.
• Optimize campaigns based on ROAS, CAC, CPL, CPA, CTR, CPC and conversion rates.
• Manage campaigns for lead generation, customer acquisition, remarketing and product promotions.
• Monitor campaign performance and identify areas for improvement.
• Conduct testing of creatives, audiences, landing pages and offers.
• Track campaign performance using GA4, advertising platforms and reporting dashboards.
• Maintain campaign tracking, UTM parameters and conversion tracking.
• Coordinate with creative, content, e-commerce and sales teams.
• Prepare weekly and monthly campaign performance reports.
• Monitor campaign budgets, spending and performance against planned targets.
• Provide campaign insights and recommendations based on performance data.

Skills

Performance Marketing

Meta Ads

Google Ads

Campaign Management

Campaign Optimization

Google Analytics / GA4

UTM Tracking

Conversion Tracking

Lead Generation

Customer Acquisition

Remarketing

E-commerce Marketing

Excel / Google Sheets

Digital Marketing Analytics

Tools

GA4

Job description

Designation: Performance Marketing Executive

Experience: 4–7 Years

Job Summary

We are looking for a Performance Marketing Executive to manage and optimize paid digital marketing campaigns across multiple online platforms. The role will focus on campaign execution, performance analysis, customer acquisition and improving digital campaign efficiency.

Key Responsibilities

• Plan, execute and monitor paid campaigns across Meta, Google, YouTube and marketplace platforms.
• Optimize campaigns based on ROAS, CAC, CPL, CPA, CTR, CPC and conversion rates.
• Manage campaigns for lead generation, customer acquisition, remarketing and product promotions.
• Monitor campaign performance and identify areas for improvement.
• Conduct testing of creatives, audiences, landing pages and offers.
• Track campaign performance using GA4, advertising platforms and reporting dashboards.
• Maintain campaign tracking, UTM parameters and conversion tracking.
• Coordinate with creative, content, e-commerce and sales teams.
• Prepare weekly and monthly campaign performance reports.
• Monitor campaign budgets, spending and performance against planned targets.
• Provide campaign insights and recommendations based on performance data.

Required Skills

• Performance Marketing
• Meta Ads
• Google Ads
• Campaign Management
• Campaign Optimization
• Google Analytics / GA4
• UTM Tracking
• Conversion Tracking
• Lead Generation
• Customer Acquisition
• Remarketing
• E-commerce Marketing
• Excel / Google Sheets
• Digital Marketing Analytics

Experience Required

• 4+ years of relevant experience in Performance Marketing.
• Hands-on experience managing paid digital campaigns.
• Experience with Meta Ads and Google Ads is required.
• Experience with marketplace advertising is preferred.
• Experience in D2C, e-commerce, wellness or consumer businesses will be an advantage.
• Experience managing significant digital advertising budgets is preferred.

Candidate Profile

• Strong analytical and numerical skills.
• Good understanding of digital advertising platforms and campaign metrics.
• Ability to independently manage and optimize campaigns.
• Good communication and reporting skills.
• Detail-oriented approach to campaign tracking and reporting.