Senior Performance Marketer (Meta & Google Ads)

Addox Digital; Malappuram; On-site; INR 600,000 - 800,000; Full time

Job summary

Addox Digital in India is seeking a Senior Performance Marketer to lead Meta and Google Ads campaigns. You will drive lead quality, optimize campaigns, and deliver measurable ROAS while collaborating with clients and a creative team.

The role requires agency experience and strong skills in performance marketing, conversions, and ROI, with a data-driven, analytical mindset and comfort using AI tools and modern workflows.

Qualifications

• 2–3 years of experience in Meta Ads and Google Ads.
• Agency experience is mandatory.
• Strong understanding of performance marketing, conversions, and ROI.
• Analytical and problem-solving skills.
• Understanding of sales funnels and conversion tracking.
• Good communication and client-handling skills.
• Comfortable using AI and workflow tools.

Responsibilities

• Manage and optimize Meta Ads and Google Ads campaigns.
• Improve lead quality, reduce CPA, and increase ROAS.
• Plan campaigns based on business goals and target customers.
• Work with the creative team to develop high-performing ad creatives.
• Track leads from enquiry to final sale with the sales team.
• Monitor campaign performance and identify improvement areas.
• Prepare performance reports and share insights with clients.
• Handle client communication related to campaign performance.
• Use AI and workflow tools like GPT, Gemini, and ClickUp.

Skills

Paid advertising

Lead generation

Campaign optimization

Performance analysis

Client communication

Tools

Meta Ads

Google Ads

GPT

Gemini

ClickUp

Job description

Job Description :

We are looking for an experienced Senior Performance Marketer to manage Meta and Google Ads campaigns. The ideal candidate should have strong knowledge of paid advertising, lead generation, campaign optimization, and performance analysis to deliver measurable business results.

Agency experience is mandatory.

Responsibilities :

• Manage and optimize Meta Ads and Google Ads campaigns.
• Improve lead quality, reduce CPA, and increase ROAS.
• Plan campaigns based on business goals and target customers.
• Work with the creative team to develop high-performing ad creatives.
• Track leads from enquiry to final sale with the sales team.
• Monitor campaign performance and identify improvement areas.
• Prepare performance reports and share insights with clients.
• Handle client communication related to campaign performance.
• Use AI and workflow tools like GPT, Gemini, and ClickUp.

Requirements :

• 2–3 years of experience in Meta Ads and Google Ads.
• Agency experience is mandatory.
• Strong understanding of performance marketing, conversions, and ROI.
• Good analytical and problem-solving skills.
• Understanding of sales funnels and conversion tracking.
• Good communication and client-handling skills.
• Ability to analyze data and make performance-driven decisions.
• Comfortable using AI and workflow tools.