Senior Performance Marketing Executive

Morepen Laboratories; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Morepen Laboratories in India is seeking a data-driven and result-oriented Senior Executive Performance Marketing to manage and optimize digital campaigns across multiple paid channels. The role requires strong analytical skills, platform expertise, and a deep understanding of customer acquisition, conversion, and ROI optimization.

You will plan and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn and other channels, manage end-to-end lifecycle, drive acquisition and

Qualifications

• Strong understanding of performance marketing channels (Google Ads, Meta Ads, programmatic, etc.)
• Proficiency in Google Analytics, Google Tag Manager, and tracking tools
• Hands-on experience in campaign optimization and bid strategies
• Analytical mind-set with strong data interpretation skills
• Knowledge of SEO, CRO, and attribution models is an added advantage
• Strong communication and stakeholder management skills
• Ability to work in a fast-paced and target-driven environment

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels
• Manage end-to-end campaign lifecycle including strategy, budgeting, execution, monitoring, and reporting
• Drive customer acquisition, lead generation, and revenue growth through paid marketing initiatives
• Perform A/B testing on creatives, landing pages, and audience segments to improve conversion rates
• Analyze campaign performance using tools like Google Analytics, Ads Manager, and other analytics platforms
• Optimize campaigns based on KPIs such as CPL, CPA, ROAS, CTR, and conversion rates
• Collaborate with creative, content, and product teams to develop high-performing ad creatives and landing pages
• Track and report daily/weekly/monthly performance metrics and provide actionable insights
• Stay updated with the latest trends, tools, and algorithm changes in digital marketing
• Manage agency relationships (if applicable) and ensure performance delivery

Skills

Performance channels

Campaign optimization

Data interpretation

Communication

Target-driven

Tools

Google Analytics

Google Tag Manager

Job description

Role Overview:

We are looking for a data-driven and result-oriented Senior Executive Performance Marketing to manage and optimize digital campaigns across multiple paid channels. The role requires strong analytical skills, platform expertise, and a deep understanding of customer acquisition, conversion, and ROI optimization

.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital channels
• Manage end-to-end campaign lifecycle including strategy, budgeting, execution, monitoring, and reporting
• Drive customer acquisition, lead generation, and revenue growth through paid marketing initiatives
• Perform A/B testing on creatives, landing pages, and audience segments to improve conversion rates
• Analyze campaign performance using tools like Google Analytics, Ads Manager, and other analytics platforms
• Optimize campaigns based on KPIs such as CPL, CPA, ROAS, CTR, and conversion rates
• Collaborate with creative, content, and product teams to develop high-performing ad creatives and landing pages
• Track and report daily/weekly/monthly performance metrics and provide actionable insights
• Stay updated with the latest trends, tools, and algorithm changes in digital marketing
• Manage agency relationships (if applicable) and ensure performance delivery

Key Skills & Competencies:

• Strong understanding of performance marketing channels (Google Ads, Meta Ads, programmatic, etc.)
• Proficiency in Google Analytics, Google Tag Manager, and tracking tools
• Hands-on experience in campaign optimization and bid strategies
• Analytical mind-set with strong data interpretation skills
• Knowledge of SEO, CRO, and attribution models is an added advantage
• Strong communication and stakeholder management skills
• Ability to work in a fast-paced and target-driven environment