Senior Performance Marketing Manager

Karmick Solutions; Kolkata Metropolitan Area; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Karmick Solutions in India seeks a talented Performance Marketing Specialist to lead Google Ads and Meta Ads campaigns, focusing on lead generation and conversions. You will monitor CPL, ROI/ROAS and conversion rates, manage budgets, targeting, and bidding, and translate data into actionable optimization strategies.

Ideal for candidates with 5+ years in performance marketing, especially in IT/software industries.

Qualifications

• 5+ years of experience in Performance Marketing.
• Hands-on with Google Ads & Meta Ads.
• Lead generation and campaign optimization experience.
• IT/Software industry experience preferred.
• Strong analytical and performance-driven mindset.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns.
• Develop performance marketing strategies for lead generation and conversions.
• Monitor CPL, ROI/ROAS, conversion rates, and campaign performance.
• Handle campaign budgets, targeting, bidding, and optimization.
• Analyze data and implement strategies to improve campaign results.

Skills

Google Ads

Meta Ads

Performance Marketing

Lead Generation

Campaign Optimization

Job description

Role & responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns.
• Develop performance marketing strategies for lead generation and conversions.
• Monitor CPL, ROI/ROAS, conversion rates, and campaign performance.
• Handle campaign budgets, targeting, bidding, and optimization.
• Analyze data and implement strategies to improve campaign results.

Preferred candidate profile

• 5+ years of experience in Performance Marketing.
• Strong hands-on experience in Google Ads & Meta Ads.
• Proven experience in Lead Generation & Campaign Optimization.
• IT/Software industry experience preferred.
• Strong analytical and performance-driven mindset.