Performance Management Specialist Google & Meta Ads

Biganto; Gurugram District; On-site; INR 400,000 - 650,000; Full time

Job summary

Biganto is seeking a Performance Marketing Specialist/Executive with hands-on expertise in Google Ads and Meta Ads to manage, optimize, and scale paid campaigns. The role focuses on lead generation, conversion optimization, and data-driven decision making to improve ROAS and ROI.

You will collaborate with creative teams to craft high-performing ads and drive measurable business results. The ideal candidate excels in campaign analytics, audience targeting, A/B testing, and budget management,

Qualifications

• Hands-on experience with Google Ads and Meta Ads.
• Ability to plan and optimize paid campaigns for lead generation.
• Strong skills in analytics, measurement and ROAS/ROI improvement.

Responsibilities

• Plan, launch and manage Google Ads & Meta Ads campaigns
• Manage lead generation and conversion campaigns
• Monitor CPC, CTR, CPL, CPA, ROAS and ROI
• Optimize campaigns based on performance data
• Conduct audience research, targeting and retargeting
• Perform A/B testing of creatives, audiences and campaigns
• Manage advertising budgets effectively
• Track conversions using GA4, Google Tag Manager, Meta Pixel
• Prepare campaign performance reports
• Work with creative/content teams to improve campaign performance

Skills

Lead generation

Campaign optimization

Analytics

Performance marketing

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Meta Pixel

Job description

We are looking for a Performance Marketing Specialist / Executive with hands-on experience in Google Ads and Meta Ads to manage, optimize and scale paid advertising campaigns. The ideal candidate should have strong expertise in lead generation, campaign optimization, analytics, ROAS/ROI improvement and performance-driven marketing.

responsibilities:

• Plan, launch and manage Google Ads & Meta Ads campaigns
• Manage lead generation and conversion campaigns
• Monitor CPC, CTR, CPL, CPA, ROAS and ROI
• Optimize campaigns based on performance data
• Conduct audience research, targeting and retargeting
• Perform A/B testing of creatives, audiences and campaigns
• Manage advertising budgets effectively
• Track conversions using GA4, Google Tag Manager, Meta Pixel
• Prepare campaign performance reports
• Work with creative/content teams to improve campaign performance